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Brand Marketing Manager
3 months ago
We are seeking a skilled and motivated Brand Manager to join our team. This role is pivotal in ensuring the seamless execution of our brand marketing strategies and operations. The ideal candidate will be responsible for driving operational excellence, managing marketing initiatives, maintaining brand consistency, and coordinating experiential and trade marketing efforts to align with Richardson’s overarching brand goals and objectives.
Who We’re Looking For
You are highly organized, detail-oriented, and team-focused with expertise in brand management and operations. You excel at managing complex projects and thrive in collaborative environments. You possess a deep understanding of marketing campaigns, project management, content creation, vendor management, and creative production processes. You are adept at using tools for digital marketing, project management, and analytics.
Who You’ll Work With
This role reports to Richardson’s Marketing Director. You will work directly with Richardson’s Marketing Specialist and Brand Design team, as well as cross-functionally with the greater Richardson organization. You will also collaborate with and help guide external partners and agencies.
Key Responsibilities
- Oversee the execution of brand marketing initiatives, including campaigns, content production, social media, email marketing, and other activities.
- Lead all marketing operations including project management to ensure work is executed on time, on budget, and within brand guidelines.
- Help manage the brand calendar to ensure alignment between marketing, design, and across business units.
- Work with cross-functional team members to create compelling content that resonates with our target audience.
- Coordinate and manage trade show and experiential marketing efforts, ensuring they align with brand objectives, hit budgetary expectations, and deliver a cohesive brand experience.
- Develop and implement digital marketing tactics that align with the brand's objectives and goals, ensuring consistent messaging across all platforms.
- Collaborate with internal teams, external agencies, and vendors to execute campaigns and ensure high-quality deliverables.
- Develop and implement paid media strategies across various platforms, ensuring optimal performance and ROI.
- Build and maintain relationships with customers, influencers, and other key stakeholders to help promote the brand and its products while increasing brand engagement.
- Manage the marketing budget and track campaign performance metrics to ensure ROI goals are met.
- Analyze performance metrics and provide regular reports on marketing campaign performance to inform future strategies and key stakeholders.
Benefits
- 401(k)
- 401(k) matching
- Health insurance
- Dental insurance
- Flexible spending account
- Health Reimbursement Account
- Paid time off
- Bachelor's degree in Marketing, Communications, or related field, or 5-7 years of relevant experience in lieu of a degree.
- Minimum of 5 years of experience in brand management, social media management, marketing operations, and/or with a marketing agency.
- Proven experience in managing marketing campaigns from inception to execution.
- Strong understanding of social media platforms, paid media strategies, and current trends.
- Excellent project management skills with the ability to manage multiple competing priorities.
- Exceptional written and verbal communication skills.
- Strong analytical skills with the ability to interpret and synthesize data to make informed decisions.
- Creative problem-solver with a strong attention to detail and the ability to navigate ambiguity.
- High emotional intelligence with a team-first mindset.
- Familiarity or proficiency with digital marketing, CRM, DAM, and project management tools such as Monday.com, HubSpot, Canto, Figma, GA4, and WordPress is highly desired.
This role is based at Richardson's headquarters in Springfield, Oregon. This is an onsite position, however a hybrid work model may be considered for the right candidate.
