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Growth Marketing Manager

2 months ago

Austin, United States Prelude Full time

Description:

As a Growth Marketing Manager, you will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in digital marketing, experience in the life sciences or technology sectors, and a keen ability to translate complex scientific concepts into compelling marketing campaigns.


Responsibilities:

  • Strategy Development: Create and execute growth marketing strategies for user acquisition and engagement in life sciences; explore new growth opportunities and channels.
  • Campaign Management: Plan and optimize multi-channel campaigns (PPC, social media, email, SEO); manage budgets and track performance to meet growth goals.
  • Data Analysis: Use analytics to measure campaign success, track KPIs, and provide insights; prepare and present reports on marketing performance and ROI.
  • Industry Expertise: Stay updated on life sciences trends and regulatory changes; translate technical information into engaging marketing materials.
  • Customer Insights: Conduct market research to understand target audiences; develop customer personas and journey maps to improve targeting.
  • Collaboration: Work with internal teams and external partners to align marketing strategies with business goals and enhance efforts.
  • Innovation and Optimization: Explore new marketing techniques, perform A/B testing, and optimize strategies to boost effectiveness and conversion rates.


Requirements:

  • Bachelor’s degree in Marketing, Business, Life Sciences, or a related field (Master’s degree or relevant certifications preferred).
  • 3-5 years of experience in growth marketing, preferably within the life sciences or technology sectors.
  • Demonstrated success in driving marketing campaigns and growth initiatives with a focus on data-driven results.
  • Proficiency with marketing tools and platforms such as Google Analytics, HubSpot, etc.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Excellent communication and interpersonal skills, with the capability to work effectively across teams and with external stakeholders.
  • Experience in translating concepts into accessible and engaging marketing content.
  • Hybrid in office Tuesday - Thursday in Austin, TX.


About Prelude:

Prelude is a life science technology company looking to make the world safer and healthier by accelerating new product development of life-saving medicine and devices for humans and animals. Our mission is to simplify clinical research through smarter technology and superior service. Clinical trial designs are becoming increasingly complex, making new research more daunting and labor-intensive for clinical research organizations of all sizes. With Prelude’s Clinical Data Management (CDMS) platform, complex research is made easy through the industry’s most user-friendly, flexible eClinical technology platform, enabling easy, adaptable trials and automating 90%+ of clinical data management work.