Growth Marketing Manager

2 weeks ago

Austin, United States WorkRise Full time

Workrise is the source-to-pay solution built for energy. By combining purpose-built software with expert teams, we empower the world's leading energy companies and their suppliers to work better, together.

Learn more about how Workrise is equipping everyone in the energy ecosystem to operate with greater speed and efficiency at workrise.com.

Workrise is looking for a skilled Demand Generation Manager to lead the creation and implementation of marketing strategies that directly contribute to generating qualified pipeline and closed revenue.

Why Join Us? Reporting directly to our Director of Growth Marketing, you will be part of a dynamic team known for its ambitious vision and focus on delivering measurable results. We're seeking an ideal candidate who brings a unique blend of strategic thinking, creativity, analytical prowess, and a solid grasp of the B2B landscape. By joining us, you will have the opportunity to make a significant impact on our growth trajectory, work with a team of passionate and talented professionals, and advance your career in a supportive and innovative environment. At Workrise, we prioritize collaboration, creativity, and professional development, providing you with the resources and opportunities to excel in your role.
What you'll be doing:

  • Demand Generation Strategy Development:
    • Develop a comprehensive demand generation strategy that supports both short-term and long-term revenue objectives.
    • Ensure the strategy aligns with company goals, integrating seamlessly with product launches, sales initiatives, and overall marketing objectives.
    • Continuously refine and adapt the strategy using data-driven insights to effectively drive demand and support business growth.
  • Sales Stakeholder Collaboration:
    • Work closely with sales teams to understand their objectives, challenges, and feedback.
    • Align strategies and campaigns with sales goals to support lead generation and deal closure.
    • Facilitate regular communication and meetings with sales stakeholders to gather insights, share campaign performance, and adjust tactics as needed for optimal results.
  • Campaign Planning and Execution:
    • Plan and implement multi-channel campaigns leveraging tactics such as digital advertising, social media, email marketing, and content marketing.
    • Write detailed creative briefs to guide the development of campaign assets, ensuring alignment with brand and product messaging, as well as campaign objectives.
    • Conduct A/B testing and other experiments to refine and optimize campaign performance.
    • Optimize the website for conversion by improving user experience, page load speed, mobile responsiveness, and form design.
    • Manage relationships with paid media and SEO agencies, overseeing strategy development, execution, and performance analysis to maximize ROI.
  • Content Development to Support Demand Generation:
    • Collaborate with product marketing to create compelling content that resonates with the target audience and drives lead generation.
    • Ensure content aligns with SEO strategies and supports overall marketing and demand generation objectives.
    • Utilize content across various channels to engage prospects and nurture leads throughout the sales funnel.
  • Lead Generation and Nurturing:
    • Develop and implement strategies specifically aimed at generating high-quality leads.
    • Focus on capturing and nurturing prospects throughout the sales funnel to convert them into customers.
    • Implement lead scoring systems and collaborate closely with sales teams to prioritize and follow up on leads effectively.
  • Budget Management:
    • Manage and allocate budgets effectively across different demand generation channels.
    • Monitor spending and Return on Ad Spend (ROAS), adjusting strategies as needed to maximize the impact of marketing investments.
Experience and Education Requirements:
  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in demand generation roles within a B2B organization
  • Proven track record of successfully executing demand generation strategies that resulted in measurable pipeline growth and closed revenue
  • Experience managing external agencies
  • Proficient in data analysis and interpretation, using insights to optimize campaigns and improve overall performance
  • Creative mindset with the ability to contribute innovative ideas for content, campaigns, and lead-generation initiatives
  • Strong relationship-building skills with the ability to collaborate effectively within cross-functional teams
  • Excellent written and verbal communication skills, with the ability to present ideas, strategies, and results to both internal stakeholders and external partners
  • Ability to adapt to changing priorities and market conditions
  • Comfortable working in a high-growth and evolving organization
  • Goal-driven with a focus on achieving and exceeding key performance indicators
Additional experience preferred but not required:
  • Experience in the oil and gas industry
  • Hands-on experience with Account-Based Marketing (ABM) software (eg - Demandbase)
Essential Job Functions:
  • Regular, on-time attendance
  • Ability to travel 10% of the time
  • Ability to communicate effectively
  • Ability to use office equipment such as a computer, copier and telephone
  • Ability to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and Excel
  • Constantly remaining in a stationary position, often standing or sitting for prolonged periods
  • Ability to manipulate office equipment such as a computer, copier and telephone
More than a job:

Between now and 2050, global energy demand is forecasted to rise nearly 50%, which is a staggering number. With every step forward - AI, electrification, you name it - that bar may still get higher. Workrise is uniquely positioned to empower the biggest industry in the world to work smarter - and move faster - in the race to rise to this challenge. The world depends on it.

We recognize that making an impact matters to you and we believe in providing an environment that fosters your growth. We use data to drive our decisions and improve the experience of the workers and clients we serve. With mutual respect for each other, we continually collaborate to find the best solution.
We support you with:

For eligible roles:
  • Flexible paid time off for full-time employees
  • Medical, dental, and vision insurance
  • Telehealth
  • 401(k) with company matching contribution
  • Flexible remote work support where applicable
  • WFH Contribution
  • Wellness allowance
  • Calm App
  • Learning opportunities
  • Financial planning support
  • Parental leave
  • Employee Assistance Program
  • Pet Insurance
  • Opportunity to earn bonus, commission, and/or equity
  • Onsite Gym

Workrise is committed to providing an environment where all people feel belonging, mutual respect, and the freedom to be their authentic selves. We welcome applicants of all gender identity and expression, sexual orientation, neurodiversity, educational background, religion, ethnicity, disability, age, veteran status, and citizenship. We'd love to learn what you can add to our team.

Who we are:

What began as a workforce management platform for Oil & Gas has since grown to serve the biggest companies in energy across both workforce and vendor management, absorbing much of the supply chain complexity these energy companies face and making it easier, faster, and safer to get work done. To date, Workrise has raised over $750M in funding from Founders Fund, Andreessen Horowitz, Bedrock Capital, Brookfield, and Baillie Gifford, along with others, and will continue to use these investments for strategic growth.

We'd love to share more through the interview process and look forward to learning more about your journey.

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Job DescriptionJob Description Growth Marketing ManagerDescriptionThe Growth Marketing Manager will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Job DescriptionJob Description Growth Marketing ManagerDescriptionThe Growth Marketing Manager will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Way Service LTD Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020 as...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Services Full time

    Remote (United States) or Hybrid (Austin, TX) Description As a Growth Marketing Manager, you will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in...

  • Growth Marketing Manager

    3 weeks ago

    Austin, Texas, United States Way Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020 as...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Way Service LTD Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Way emerged in 2020...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Prelude Full time

    Description:As a Growth Marketing Manager, you will play a leading role in developing and executing growth strategies tailored to the life sciences sector. This role involves leveraging data-driven insights to drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in digital marketing, experience in the life...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States Way Full time

    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology for brands to unlock the power of experiences. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior.  Way emerged in 2020...

  • Growth Marketing Manager

    1 month ago

    Austin, United States liblab Full time

    Who We Are LibLab is an engineering company, by developers for developers. We want people who are passionate about building 01 growth marketing channels for a technical audience. This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The ideal candidate is a strategic...

  • Growth Marketing Manager

    1 month ago

    Austin, United States Advanced Micro Devices , Inc. Full time

    WHAT YOU DO AT AMD CHANGES EVERYTHING We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States liblab Full time $80,000 - $150,000

    Job DescriptionJob DescriptionWho We AreLibLab is an engineering company, by developers for developers. We want people who are passionate about building 0→1 growth marketing channels for a technical audience.This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The...

  • Growth Marketing Manager

    2 months ago

    Austin, United States liblab Full time

    Job DescriptionJob DescriptionWho We AreLibLab is an engineering company, by developers for developers. We want people who are passionate about building 0→1 growth marketing channels for a technical audience.This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The...

  • Growth Marketing Manager

    2 months ago

    Austin, United States webAI Full time

    Job DescriptionJob DescriptionJob Description:webAI is on the hunt for a Growth Marketing Manager who can turn ambitious goals into measurable success. In this pivotal role, you'll report directly to the Head of Marketing, leading efforts to grow our user base and enhance our market presence. We're looking for a results-driven professional with a...

  • Growth Marketing Manager

    3 weeks ago

    Austin, United States webAI Full time

    Job DescriptionJob DescriptionJob Description:webAI is on the hunt for a Growth Marketing Manager who can turn ambitious goals into measurable success. In this pivotal role, you'll report directly to the Head of Marketing, leading efforts to grow our user base and enhance our market presence. We're looking for a results-driven professional with a...

  • Growth Marketing Manager

    2 months ago

    Austin, United States webAI Full time

    Job Description: webAI is on the hunt for a Growth Marketing Manager who can turn ambitious goals into measurable success. In this pivotal role, you'll report directly to the Head of Marketing, leading efforts to grow our user base and enhance our market presence. We're looking for a results-driven professional with a strategic mindset and a passion for AI...

  • Growth Marketing Manager

    4 days ago

    Austin, United States webAI Full time

    Job DescriptionJob DescriptionJob Description:webAI is on the hunt for a Growth Marketing Manager who can turn ambitious goals into measurable success. In this pivotal role, you'll report directly to the Head of Marketing, leading efforts to grow our user base and enhance our market presence. We're looking for a results-driven professional with a...

  • Growth Marketing Manager

    2 months ago

    Austin, United States Advanced Micro Devices , Inc. Full time

    Overview: WHAT YOU DO AT AMD CHANGES EVERYTHING We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences the building blocks for the data center, artificial intelligence, PCs, gaming and embedded....

  • Growth Marketer

    3 months ago

    Austin, United States Thoughtful Full time

    About Thoughtful AI At Thoughtful AI, we're not just a company; we're a movement. With a focus on revolutionizing healthcare operations through cutting-edge AI solutions for Revenue Cycle Management (RCM), we stand at the forefront of innovation. Our AI Agents, designed to operate existing systems seamlessly, offer healthcare companies a way to enact...

  • Digital Marketing Manager

    3 weeks ago

    Austin, Texas, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Growth Marketing Manager at Rillion

    2 weeks ago

    Austin, Texas, United States ANTs Full time

    Revised Job Overview:Oversee comprehensive multi-channel initiatives and campaigns aimed at generating high-quality leads, facilitating deal creation, enhancing marketing pipeline, and driving inbound annual recurring revenue (ARR) for the US sector.Enthusiastic about expansion and fostering brand recognition through diverse marketing strategies.Work closely...