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Coordinator, Brand Strategy

2 months ago

Rockville, United States Choice Hotels Full time

Who are we looking for?

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our

Coordinator, Brand Strategy

in the

Core Brands Division . The

Core Brands Division

represents over 80% of Choice Hotel's GRR, and is comprised of the Comfort, Country Inn & Suites by Radisson, Sleep Inn, Quality Inn, Clarion, Clarion Pointe, Park Inn by Radisson, EconoLodge, and Rodeway brands. As a key member of our

Core Brands Division , you will partner with team members and associates from across the organization to develop strategies that will drive unit growth, same-store sales, franchisee profitability, and guest performance for the Core brands. Are you an ambitious, early-career professional who is excited for the opportunity to drive strategy, work alongside senior leadership, and quickly learn the value drivers of our business? We invite you to apply today for our

Coordinator, Brand Strategy - Core Brands

role today and

#MakeItYourChoice . Your Responsibilities

Project & Program Management Creates and manages project plans incorporating key milestone deadlines and measurable results. Monitors progress and identifies gaps in processes, communicating updates to key stakeholders to drive successful completion and implementation of initiatives. Interacts with and build relationships at many levels of organizations to accomplish objectives. Tracks budget for owner meetings/events as well as Choice Hotel's annual Convention. Generation and Implementation of Brand Strategy Contributes to efforts that ensure the franchisee, consumer, and developer value propositions for the Core brands are competitive, with the goal of optimizing brand differentiation, guest satisfaction, unit growth, proprietary channel contribution, and revenue performance relative to the competitive set. Contributes to the creation and optimization of key data- and story-driven reports delivered to Owners, Franchisees, and Executive Leadership. Supports leadership in the development of compelling, executive-level business cases and strategic plans, creating organizational buy-in. Partners with Analytics and Finance teams to quantify the success of programs and strategies, partnering with your team in proactively recommending opportunities for optimization. Helps drive increased share through co-creation of relevant, differentiated guest hallmarks, amenities, design, and experiences across brands. Continuously monitors the direction and growth of the business with respect to the competitive landscape and market trends. Strategic Brand Champion Oversees brand strategies, content, and standards, including brand programs, guest experience, ensuring resources and objectives are on-brand, prioritized, and executed cross-functionally. Act as a strategic "Brand Champion" to our existing and prospective franchisees including during Convention, CHOC, franchise development discussions, and other events. Partner with peers in the Upscale, Midscale, Economy, and Extended Stay segments to ensure efficiency and knowledge sharing across the broader Brand organization. Your Experience, Skills & Competencies

Bachelor's degree in a related field or equivalent experience required. Master's degree in a related field preferred. Ability to multi-task, prioritize, and troubleshoot are critical. Strategic-thinker with the ability to perform both detailed and high-level analyses, and to think about big-picture impacts of strategic decisions. Creative problem solver, consistently seeking out and promoting innovative solutions in a highly flexible and interactive manner. Strong interpersonal and communication skills Ability to travel up to 20% of the time. Your Team

This is an individual contributor role that will report to the Sr. Director, Upper Midscale Brands and collaborate with cross-functional departments on a regular basis. Your Work Location

As our

Coordinator, Brand Strategy - Core Brands , you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels. Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs. About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit

www.choicehotels.com . At our worldwide corporate headquarters in North Bethesda, MD, and St. Louis Park, MN, as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice Hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology. *** PLEASE NOTE: This role is not eligible for sponsorship *** Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

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