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Senior Brand Manager
2 months ago
About Us:
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
12th Tribe is your online destination for the hottest lifestyle fashion dressing you for your favorite memories. Destination Wedding? Bachelorette season ahead? Festivals are your thing? This brand encompasses the hottest events and brings you a wardrobe that will take you along the ride of your life. As a female founded and ran operation, 12th Tribe is on a mission to empower women around the world and outfit them for making the most out of life.
Job Summary:
We are seeking a creative and strategic Senior Brand Manager to oversee our brand's image, reputation, and market positioning.
Are you a detail oriented, highly organized, creative who also LOVES data and thinking strategically? Do you find the industry a bit boring with marketing and have out of the box ideas that guarantee a thumb stop? Do you LOVE content and have an online voice that is witty AF?
We are looking for you
The ideal candidate will have a strong background in brand management with a proven track record of developing and executing successful brand strategies. This role requires a blend of creativity, analytical skills, and leadership abilities to ensure our brand remains at the forefront of the fashion industry. We are looking for a strong story teller who loves to break the boundaries in the industry and execute creative marketing campaigns. Key Responsibilities:
Brand Strategy Development:
Develop and implement comprehensive brand strategies that align with the company’s overall objectives and vision.
Conduct market research to identify trends, customer preferences, and competitive landscape.
Utilize innovative technologies to streamline production and development
Research trends in the fashion space and innovation for product development
Brand Positioning and Messaging:
Define and articulate the brand’s unique value proposition, positioning, and messaging.
Articulate a strong voice through copy and messaging across all marketing channels
Ensure consistent brand messaging across all marketing channels and customer touchpoints.
Campaign Management:
Plan, execute, and oversee marketing campaigns to promote brand awareness and drive customer engagement.
Collaborate with the creative team to produce high-quality content for digital, print, and social media campaigns.
Communicate negotiations with partnerships for creators and ambassadors with high level strategy
Market Analysis and Reporting:
Analyze market trends, sales data, and consumer behavior to inform brand strategy.
Prepare and present regular reports on brand performance and campaign effectiveness to senior management.
Team Leadership:
Lead and mentor a team of brand and marketing professionals.
Foster a collaborative and innovative team environment.
Manage the Content Calendar and oversee designers and coordinators
Partnerships and Collaborations:
Identify and manage strategic partnerships and collaborations with influencers, brands, and industry stakeholders.
Execute brand events
Oversee co-branding and joint marketing initiatives.
Creative storytelling through video and photos online and in person
Experience with creative direction and production
Budget Management:
Manage the brand marketing budget, ensuring optimal allocation of resources for maximum ROI.
Monitor and control expenses to stay within budget.
Qualifications:
Bachelor's degree in Marketing, Business, Fashion, or related field; MBA preferred.
7+ years of experience in brand management, preferably within the fashion industry.
Proven track record of developing and executing successful brand strategies.
Strong understanding of fashion industry trends, consumer behavior, and competitive landscape.
Excellent leadership, communication, and interpersonal skills.
Creative thinker with strong analytical and problem-solving abilities.
Proficient in digital marketing, social media, and content creation.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Why Join Us:
Opportunity to work with a passionate and creative team in a fast-growing company.
Competitive salary and benefits package.
Flexible working environment with opportunities for remote work.
Employee discounts on [Your Company Name] products.
Professional development and career growth opportunities.
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