Assistant Brand Manager

1 week ago


Los Angeles, United States Inkspirenize Full time $18 - $25
Job DescriptionJob Description

Job Title: Assistant Brand Manager
Department: Marketing
Location: Los Angeles, CA
Reports To: Brand Manager / Senior Brand Manager

Job Summary:

The Assistant Brand Manager (ABM) is responsible for supporting the development and execution of brand strategies to increase brand awareness, market share, and profitability. The ABM collaborates with cross-functional teams including product development, sales, and advertising to ensure alignment with brand goals. This role plays a key part in analyzing market trends, consumer behavior, and performance metrics to inform marketing initiatives and product positioning.

Key Responsibilities:
  • Brand Strategy Execution: Assist in the development and implementation of brand strategies and campaigns to drive growth and increase brand equity.
  • Market Research: Conduct market analysis and competitive benchmarking to identify trends, consumer needs, and opportunities for brand development.
  • Budget Management: Assist in managing marketing budgets, ensuring cost-effective allocation of resources.
  • Performance Analysis: Analyze sales data, consumer feedback, and campaign results to measure the effectiveness of marketing initiatives and inform future strategies.
  • Collaboration: Work closely with cross-functional teams (sales, product, R&D, etc.) to ensure brand consistency and alignment with overall business objectives.
  • Brand Asset Management: Maintain and update brand guidelines, ensuring consistent use of logos, imagery, and messaging across all touchpoints.
  • Agency Liaison: Support the management of external agencies (advertising, PR, digital) to ensure timely delivery of creative assets and marketing materials.
  • Sales Support: Provide marketing materials, training, and presentations to sales teams to support brand objectives in the marketplace.
Qualifications:
  • Strong analytical skills with the ability to interpret market data and consumer insights.
  • Excellent communication and interpersonal skills.
  • Experience working with cross-functional teams.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Knowledge of digital marketing and social media strategies is a plus.
  • Creative and innovative thinker with a passion for brands.

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