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Global Product Marketing Manager

3 months ago

Waukesha, United States GE Healthcare Full time
Job Description Summary
As the Global Product Marketing Manager you will be responsible for the downstream marketing strategy of the Premium portfolio which covers academic, research and other advanced customer profiles. In particular, the Product Marketing Manager is responsible for the end to end NPI commercialization process from scope definition (with the Global Product Manager), value proposition and evidence/collateral generation to, commercial deployment, training and funnel creation & conversion. The Product Marketing Manager identifies and develops opportunities for growth, profit margin and market & thought-leadership share gain. The Product Marketing Manager will partner with the Regional teams to establish MR thought leadership with key partnerships with top academic & research accounts through the establishment of reference sites, KOLs and execution of thought leadership programmes.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description
Responsibilities
  • Achievement of new orders and market share objective for the product (or product segment) through the development and execution of the product marketing plan.
  • Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
  • Quantifying and prioritizing market opportunity.
  • Understanding clinical, patient & operational / financial needs & buying behaviour of the research & academic customer segment
  • Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
  • Identifying budget requirements to insure proper execution
  • Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers' clinical and economic needs, values and desired benefits.
  • Building a global market requirements document that prioritizes customer segments and business opportunities.
  • Identifying and assess market and distribution risks and developing a plan to mitigate those risks.
  • Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
  • Employ thought leadership & marketing campaigns to improve GE HealthCare's visibility and position in the Academic & Research segment.
  • Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
  • Developing a plan and budget for evidence generation to support selected NPI's and installed base products.
  • Developing inputs to support business case for NPI (incl. target pricing) and product positioning
  • Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
  • Work with Regional teams to establish & grow key partnerships and establish reference sites with top academic & research accounts.
  • Interviewing professional societies and advocacy groups to identify and select KOL's for thought leadership and awareness building. Supports development of regional KOL's in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
  • Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
  • Developing programs that improve the customer experience of the installed base in support of installed base retention.
  • Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, "to support annual business objectives").
  • Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
  • Collaborates with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
  • Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan.
  • Creates a global product /portfolio strategy including product positioning and current portfolio.
  • Identifies programs needed to enhance customer loyalty and installed base retention.
  • Provides input to the product / solutions roadmap.
Qualifications/Requirements
  • Bachelor's Degree in Electronic Engineering, or Physics or Marketing or Business Administration or other related fields (MSc or PhD will be an advantage).
  • Minimum of 10 years' experience in MR, medical devices marketing or sales or related field
Preferred Qualifications
  • PhD in biomedical engineering or MR physics
  • MR Clinical experience as an industry clinical educator / experience in academia or marketing leader
  • Strong communication and influential skills as the role is expected to interact both internally with technical experts such as engineers & physicists and externally with high profile customers from top academic & research organizations
  • Previous sales or marketing experience in imaging equipment, particularly in MR
  • Expertise in Cardiovascular neurology and/or oncology space
Desired Characteristics
  • Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
  • Excellent oral and written communications skills
  • Ability to motivate and lead a team of reports
  • Strong analytical and process skills
  • Influencing skills - ability to motivate individuals and demonstrate organizational influence


We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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#LI-WAU

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No