Sr Manager Email Marketing Strategy

2 weeks ago

Waukesha, United States Generac Power Systems Full time

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators, but we’ve evolved into so much more. As we continue to grow in both size and technological advances, we consistently push past norms to pave a way towards the future. We are not simply satisfied with what is working now. Instead, we challenge ourselves to revolutionize and optimize the industry while bringing out the best in our people.

As the Marketing Automation Manager for the Commercial and Industrial team, you will play a pivotal role in reaching our customers by leveraging the capabilities of Salesforce Marketing Cloud. You will be responsible for leading the strategy, design, implementation, and management of marketing automation campaigns within our Generac Industrial business group to drive engagement, conversion, and customer retention. Your ability to understand the various Industrial customer segments and their behaviors will be critical to enhancing our marketing communication and achieving measurable results.

Major Responsibilities:

  • Develop and execute the marketing automation strategy aligned with overall business objectives, customer segments, and marketing KPIs to improve customer engagement, acquisition, retention and revenue growth.

  • Lead Salesforce Marketing Cloud communication strategy, sequencing, and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.

  • Thoroughly understand various customer groups, their needs, and their behaviors to create comprehensive customer journey maps.

  • Utilize Salesforce Marketing Cloud to manage customer data, segment audiences effectively, and ensure data integrity and compliance with relevant regulations (e.g., GDPR, CCPA).

  • Oversee the continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.

  • Partner with Industrial Sales team to ideate and maximize the opportunities Marketing Cloud has to offer

  • Collaborate closely with marketing peers, as well as other cross-functional partners, to capture relevant content for marketing automation campaigns

  • Enroll sales partners to ideate and maximize the power of Marketing Cloud

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business or related field

  • 5 years experience in Marketing Automation, with a strong focus on SalesForce Marketing Cloud strategy and automation design

  • Experience in data management, segmentation, and customer journey mapping

  • Experience in driving results through data-driven marketing campaigns.

Knowledge, Skills, & Abilities

  • In-depth knowledge of Salesforce Marketing Cloud Engagement features, including Journey Builder, Email Studio, Automation Studio, and Audience Builder. Experience or desire to learn Personalization, Marketing Intelligence.

  • Excellent project management skills with the ability to handle multiple campaigns simultaneously.

  • Exceptional communication and interpersonal skills

  • Excellent collaboration skills, including the willingness to follow-up regularly to get things done

  • Ability to proactively stay apprised of Industrial Marketing Team activities to ensure right content gets to right customer at right time

  • Ability to translate certain messages from more technical speak to broadly appealing customer value propositions

  • Strong analytical skills and proficiency in marketing analytics tools

Preferred Qualifications:

  • Certifications in Salesforce Cloud Admin and Marketing Cloud Email Specialist are preferred.

  • Proficiency in HTML/CSS, SCL and AMPscript

Great Reasons to work for Generac:

  • Competitive Benefits: Health, Dental, Vision, 401k and many more

  • Free onsite gym open Monday through Saturday for Generac employees

  • We offer product loan (for up to 4 days) and discount programs

  • Pride When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators

  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.

  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

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