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    2 weeks ago

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    1 month ago

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    4 weeks ago

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    18 hours ago

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    3 months ago

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Associate Media Director

2 months ago

New Orleans, United States Peteramayer Full time

The Associate Media Director maintains a deep level of commitment to support our current roster of clients while developing media strategies that attract new partners. Candidates must have at least 7-10 years of media planning and/or buying experience. If you do not have this work experience, please include a cover letter outlining how the experience and skills you possess can be transferred to the role. Duties and Responsibilities: •Develops and oversees the implementation of strategic media plans designed to meet specific marketing and advertising objectives. •Manages the workflow and day to day activities on all assigned accounts and projects. Acts as the primary agency media point of contact for these clients and a resource on others. •Updates the Media Director on the status of assigned accounts and projects. •Utilizes available research resources to develop strong and persuasive rationales for media recommendations. •Maintains awareness of the marketing and advertising environment i.e. economic conditions, competitive arena, industry trends, customer demographics and psychographics, etc. •Is actively involved in any media, marketing, or creative strategy meetings. •Meets with account teams and clients to present plans or discuss media-related issues. •Continues to build and maintain strong relationships with the media rep community. •Collaborates with other Strategy Department personnel and Account Team members to present new ideas and initiatives that meet client as well as agency objectives. •Oversees the ongoing implementation and maintenance digital campaigns: optimization, tracking, reporting, etc. Works closely with the agency’s Interactive Campaign Managers and Associate Analysts in this endeavor. •Works with the buying team and Media Coordinator to oversee placement of orders for media space and the creation of accompanying insertion orders in a timely manner. •Works closely with the Media Coordinator and Accounting Department personnel to ensure the success of agency billing reconciliation procedures. Supervises or directly handles billing discrepancies or contract disputes as necessary. •Communicates appropriate client research, information, and guidelines to buyers. Reviews all buys to make sure they are consistent with media plan objectives/strategies/tactics. •Assumes an active leadership role within the media group: Mentoring and supervision of associate and mid-level staff, policy and procedural discussions, training, etc. •Contributes to and, at times, leads the development and creation of media group initiatives: IP, media trends, white papers, contract renegotiations, etc. •Works with the Media Director on new business development and presentations. Skills and Qualifications: •Bachelor’s degree, preferably in Communications, Marketing, Advertising or a related major. •Minimum 7 years of media planning or buying experience required. •Communications Journey Planning experience. •In-depth knowledge of basic marketing, advertising, and media research principles. •Strong communications and leadership skills. •Experience with analytics software and data mining is a plus, but not required.

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