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Marketing Operations Audience Coordinator

2 months ago

New York, United States INSPYR Solutions Full time
Title: Marketing Operations Audience Coordinator
Location: New York, NY - On site Tuesday, Wednesday and Thursday
Duration: 6 month contract with potential to extend
Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

Job Description:
The Growth Marketing team is tasked with driving new subscriber growth for
streaming globally. The team is responsible for the planning, execution and optimization
of user acquisition via paid media campaigns. The Paid Media Operations & Tech
team's focus is to provide strategies, processes, and technologies that will enable
performance marketing to scale globally with consistency and excellence.

Responsibilities:
Manage and distribute first party audiences to our marketing platforms utilizing
our data management tools
Project manage and provide updates on critical audience initiatives
Audit and update our global audience setup and requirements
Build processes and tracking materials for internal teams that adhere to privacy
and legal guidelines across BUs
Work with channel teams to review audience implementation and activation
across platform partners
Manage request intake and prioritization of xLOB requests and initiatives
Utilize holistic project management tools such as Jira, Airtable, and Google
Sheets

Basic Qualification:
2-4 years experience in Marketing Tech, Performance Marketing, Advertising
In-house Marketing or Agency experience
Detailed oriented with proven success in process development and execution
Strong background in Marketing and Advertising Technologies including
familiarity with audience segmentation tools and strategies (e.g., tag managers,
DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy
regulations)
Experience working across marketing channels such as social, programmatic,
search, CTV to achieve customer acquisition and retention goals

Preferred Qualifications:
Agency experience

Required Education:
Bachelor's degree

Our benefits package includes:
  • Comprehensive medical benefits
  • Competitive pay
  • 401(k) retirement plan
  • ...and much more


About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities