Workstation Competitive Analyst

2 weeks ago

Morrisville, United States Lenovo Full time
General Information

Req #

WD00070308

Career area:

Strategy and Operations

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Wednesday, August 21, 2024

Working time:

Full-time

Additional Locations:
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

The Workstation Competitive Analyst is responsible for providing market and product insight into the larger business including executive level reports

Responsibilities include:

Perform market analysis based on industry reports such as IDC
    • Provide customer segmentation based on targeted workstation industries
    • Monitor and keep up with competitor's information on products, pricing and capabilities.
    • Perform side by side competitive analysis of our portfolio (platform and component level) vs our top competitors
    • Work hand by hand with rest of PM team to analyze the features of competitors' products, compare the performance and market appeal of their product range and recommend areas for improvement
Provide data and feedback for NPI and Product disclosures
    • Track and report any news of product launches or key marketing messages / activities from competition
    • Provide deep dive on competitor announcements to Sales teams
    • Provide product level education to geography product and sales teams, including the "why Lenovo" vs Competition
    • Work with marketing and benchmark teams to create marketing collateral such as competitive battle cards, performance side by side, datasheets, etc.
    • Help standardize the deliverable templates across Desktop and Mobile workstations
Basic Qualifications:
  • Bachelor's degree
  • 3+ years experience in hardware management, marketing and/or market analytics
  • Previous experience with virtual teams and extensive cross-group coordination/collaboration and very strong communication and partnership skills.
  • Strong Excel and Power Point skills
Preferred Qualifications:
  • Experience working with consumer electronics
  • 2+ years product analytics experience highly preferred.
  • Strong technical acumen and passion for learning new technologies
  • Self-starter who can manage ambiguity, chart a clear course and make tough decisions
  • Excellent verbal & written communication skills.


This position will be based in our North America Headquarters in Raleigh, NC. Our office has transitioned to a hybrid work environment supporting 3 days onsite and 2 days remote.

Lenovo's great benefits can be found at www.lenovobenefits.com .

#LI-CH1

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United States of America - North Carolina - Morrisville

* United States of America

* United States of America - North Carolina

* United States of America - North Carolina - Morrisville

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