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Business Development Director
4 months ago
Overview:
Born out of a partnership between Atria Senior Living and Related Companies, Coterie is a new luxury brand that re-imagines what senior living can be.
From stunning architecture and thoughtful design to state-of-the-art fitness facilities and curated culinary offerings, every aspect of life at Coterie is meant to support the individual and community in reaching new heights. We elevate wellness and strive to anticipate every need to offer a life more inspired.
Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law. Atria will not tolerate harassment or discrimination based on any of these protected classifications.
The salary range for this position is $100,000/yr. - $120,000/yr. dependent on prior work history and experience.
Responsibilities:The Business Development Director serves as a lead marketing professional, concentrating on developing marketing and networking strategies, initiating and nurturing local partnerships to effectively build and nurture relationships and referral sources that will lead to new residents and/or their adult children choosing Coterie Santa Clara. The Business Development Director contributes significantly to the growth, visibility, and success of the senior living community, ensuring a positive and distinctive presence within the community and beyond. This individual will occasionally support direct sales efforts in the community through developing and implementing marketing strategies and use their relationship-building skills and developed strategies to drive sales by fostering resident engagement, business connections, and brand awareness relationships at both community and brand levels.
- Formulate and implement a comprehensive sales and marketing strategy leveraging established partnerships as key channels for reaching potential residents.
- Continuously assess and refine the sales and marketing strategy to adapt to market trends and community needs.
- Must be a self-starter, able to formulate and implement sales and marketing strategies with limited oversight.
- Actively identify and establish partnerships with local businesses, organizations, and community influencers.
- Collaborate with potential partners to create mutually beneficial relationships that enhance the community's visibility and attract potential residents and their adult children.
- Engage in occasional direct sales efforts to personally connect with potential residents and their families.
- Work closely with the sales team, providing guidance and support to achieve collective sales objectives.
- Identify opportunities for the community to participate in philanthropic activities that contribute positively to the local area while simultaneously promoting the community.
- Leverage philanthropy to enhance the community's image and attract individuals who align with its values.
- Build and maintain a network of meaningful business connections within the local community.
- Leverage these connections to generate referrals, enhance the community's reputation, and foster a supportive business environment.
- Develop and nurture relationships that contribute to brand awareness at both the community and brand levels.
- Implement strategies to position the senior living community as a distinguished and reputable choice in the market.
- Collaborate with stakeholders to develop and execute strategic business development initiatives while adhering to the allocated community budget and financial guidelines.
- May perform other duties as needed and/or assigned.
- Bachelors degree in Business Administration, Marketing, or a related field is preferred.
- Minimum of five (5) years of sales, marketing, or events experience.
- Previous experience in banquets or special event planning a plus.
- Previous experience in strategic partnerships and or sponsorship/network development is a plus.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Position requires driving responsibilities (may use Company-provided vehicle and/or personal vehicle).
- Must possess a valid drivers license.
- Must satisfactorily meet and be in compliance with Company motor vehicle policy.
