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Head of Solutions Marketing

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San Francisco, United States Writer Corporation Full time

About Writer AI your people will love. That's our vision, and it contains multitudes :-) AI your people will love. We're filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal. About this role We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue. ? Your responsibilities Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences

Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns

Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals

Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion

Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts

Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion

Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders

? Is this you? Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning

Experience in marketing to Healthcare, Retail, and Finance Services customers

Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning

Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion

Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals

Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment

If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing. Curious to learn more about who we are and how we operate? Visit us here Benefits Benefits & perks Generous PTO, plus company holidays

Medical, dental, and vision coverage for you and your family

Paid parental leave for all parents (12 weeks)

Fertility and family planning support

Early-detection cancer testing through Galleri

Flexible spending account and dependent FSA options

Health savings account for eligible plans with company contribution

Annual work-life stipends for:

Home office setup, cell phone, internet

Wellness stipend for gym, massage/chiropractor, personal training, etc.

Learning and development stipend

Company-wide off-sites and team off-sites

Competitive compensation, company stock options and 401k

Writer is an equal opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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