Public Relations and Marketing Specialist

3 weeks ago


Glendale, United States Maricopa Community College district Full time

Public Relations and Marketing Specialist Job ID: 320195 Location: Glendale Community College Full/Part Time: Full Time Regular/Temporary: Regular Salary Range: $18.82-$23.55/per hour, DOE Grade: 109 Work Schedule: Monday - Friday, 8am - 5pm; some evenings and weekends may be required Summer Hours: Monday - Thursday, 7am-6pm Work Calendar: 12 Months Job Summary: Responsible for content creation, curation, and dissemination for social media, public relations, marketing, and campaign initiatives. Participates in online/digital, email, social and digital media content creation and execution. Promotes district and college activities and services through provision of public information, marketing, and internal/external communications support. Essential Functions: Under the direction of the GCC Marketing Director, works with the GCC Marketing Analyst, campus stakeholders, and District Office marketers to distribute earned social media content that educates and entertains target audience and supports marketing goals. Creates and curates sharable content for messaging and campaigns on GCC's social media platforms ensuring accuracy and consistency with messaging, voice, tone, style, and brand guidelines. Engages in outbound media efforts via Hubspot email drip campaigns/lead scoring and student engagement communications and programs. Follows best practices for social media engagement, assists in monitoring benchmarks for evaluating impact of social media content, and analyzes and reports on effectiveness. Assists with coordination of earned social media coverage of college events, programs, and services, to include content development and dissemination. Minimum Qualifications: Associate's Degree from a regionally accredited institution and one year of responsible support experience directly related to assignment, which may include coordination of records and materials, event and project logistics, social media metrics, marketing data gathering and compilation of data and metrics. Strong writing skills are required. Desired Qualifications: One (1) or more years of demonstrated experience developing content for a variety of digital and/or social media platforms. Experience working with social media monitoring and/or reporting tools to track earned social media content effectiveness. Experience in the deployment of earned social media tactics and/or marketing campaigns. Proficient writing and content creation skills for social media, digital, and/or earned media platforms. Customer service experience with diverse populations throughout an organization. Special Working Conditions: Possession of a valid State of Arizona Class D Driver's License is required. Travel to campus during interview/selection process will be at candidate's own expense. Will be required to travel or be assigned to all MCCCD locations. May require numerous evenings or weekends. May require prolonged periods of viewing a computer screen. May be required to lift or carry up to 25 lbs. How to Apply: Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application. Posting Close Date: Open until filled. First Review: July 15, 2024. EEO, Title IX, & Clery Act: Maricopa County Community College District (MCCCD) will not discriminate against any applicant, employee, or student. To apply, visit: Job Application Link #J-18808-Ljbffr



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