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Email Marketing Specialist

4 months ago

California, United States AmeriPharma Full time

Why Join Us?

We're a rapidly growing company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.

At AmeriPharma, you'll have access to:

Great pay and general compensation structures

Full benefits package including medical, dental, vision, life that fits your lifestyle and goals

Employee assistance program to assist with mental health, legal questions, financial counseling etc.

401k program

Comprehensive PTO and sick leave options available

Plenty of opportunities for growth and advancement

Company sponsored outings and team-building events.

Company sports and recreation leagues to keep you active and get to know everyone better

Casual Fridays

Job Summary

The Email Marketing Specialist will be responsible for creating compelling, personalized email communications that nurture and convert leads and drive traffic to our websites. This position will develop email marketing strategies for each of our customer personas and own the execution of email marketing processes including workflows, segmentation, list building and management, testing, reporting, and optimization. This position will also coordinate with the rest of the marketing team to better understand all customer touchpoints and how to best leverage emails within customers’ journeys.

Duties and Responsibilities

Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies

Drive email list growth through creative opt-in strategies including partnering with key organizations

Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity.

Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more

Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more

Coordinate with design and copywriting teams to ensure that campaigns are visually appealing, mobile-friendly, and well-written

Drive execution of new triggers, automation and personalization tactics.

Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency.

Produce weekly reports on email performance and provide insights for optimization. Use reports to analyze customer data to maximize campaign performance.

Research and recommend appropriate email marketing tools and software.

Keep up-to-date with latest best practices, strategies, and industry standards.

Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM).

Other duties as assigned.

Required Qualifications

5+ years of experience in email marketing, with a proven track record of growing engagement and revenue

Excellent copywriting skills

Strong eye for design

Understanding of email deliverability and sender reputation best practices

Strong attention to detail and ability to manage multiple projects simultaneously

Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams

Experience with lead generation and lead nurturing tactics

Strong analytical skills and experience with email marketing analytics and reporting tools

Education and Experience Requirements:

Bachelor's degree in marketing, communications, or a related field

Demonstrated experience in a marketing or email marketing role

Preferred Qualifications

Proficiency in ActiveCampaign strongly preferred

Experience with CRM systems like HighLevel strongly preferred

Strong design skills and experience with HTML and CSS responsive email templates

Experience with A/B testing and optimizing email campaigns

Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)

Experience with marketing automation tools (e.g., Marketo, HubSpot)

Proven ability to drive results and grow engagement and revenue through email marketing strategies.

Physical Requirements

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations

EEO Statement

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.

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