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B2B Marketing Manager

2 months ago

Bristol, United States 1SEO Digital Agency Full time
About our firm:11SEO Digital Agency is a private-equity backed digital marketing company located 30 minutes north of Philadelphia. Our "mission" is to enable high quality local service providers to make effective connections with qualified customers located within 25 miles of their office. We are converting a legacy digital marketing agency into a B2B technology company that sells "marketing as a service" to local service providers.

We operate out of our Bristol, PA office, while catering to a geographically diverse clientele across the US and Canada. Our clients' industries, spanning home services, health & wellness, and professional services.

Position Responsibilities:

As the Digital Marketing Manager specializing in B2B, you will be responsible for developing and executing digital marketing strategies to drive lead generation, brand awareness, and customer engagement within the business-to-business sector. You will leverage your expertise in digital channels, analytics, and B2B marketing techniques to create impactful campaigns that resonate with our target audience and support our overall business objectives.

Digital Strategy Development:

Develop and execute comprehensive digital marketing strategies targeting B2B customers within the divisions of Health and Wellness, Professional and Home Services. Identify key digital channels, platforms, and tactics to reach and engage B2B decision-makers effectively. Stay abreast of industry trends, emerging technologies, and best practices in B2B digital marketing to drive innovation and competitive advantage.

Content Marketing and Thought Leadership: Collaborate with internal stakeholders to develop compelling and relevant content assets (e.g., whitepapers, case studies, blog posts, webinars) that address the needs and pain points of B2B audiences. Establish the company as a thought leader in the B2B space by promoting educational and insightful content across digital channels. Implement content distribution strategies to maximize reach, engagement, and lead generation.

Lead Generation and Conversion Optimization: Implement lead generation campaigns utilizing various digital channels such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. Optimize conversion funnels and landing pages to maximize lead capture and conversion rates, leveraging A/B testing and data-driven insights. Work closely with sales teams to align marketing efforts with lead qualification and nurturing processes, ensuring seamless handoffs and follow-up.

Digital Advertising and Paid Media: Plan and execute B2B-focused digital advertising campaigns across platforms such as LinkedIn, Google Ads, and industry-specific websites. Monitor campaign performance, analyze metrics, and adjust strategies to optimize ROI and achieve campaign objectives. Manage digital advertising budgets effectively, allocating resources to high-impact channels and initiatives.

Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure the performance of digital marketing campaigns and initiatives. Generate regular reports and dashboards to communicate key metrics, insights, and recommendations to stakeholders. Continuously analyze data to identify trends, opportunities, and areas for improvement, driving ongoing optimization and refinement. Qualifications:

Core Values:

Conceptual Alchemist: you are skilled at transforming basic or abstract ideas into something valuable, innovative, or significantly impactful.

Empowered Humility: you're self-confident and strong, yet grounded, self-aware, and open to learning from other people

Audacious Ambition: you are self-motivated and tenacious, consistently push boundaries with a competitive spirit.

Gets It Done: you deliver results with resourceful efficiency, ensuring that every task is not only completed but executed with the highest standard of excellence.

Sees the Big Picture: you embrace flexibility and enthusiasm in our pursuit of broader goals, ensuring that every decision and action aligns with the larger vision.

Pursuit of Excellence: you have a fanatical attention to detail and a systematic approach that ensures unparalleled quality in everything you do.

Required Skills and Experience: Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).5+ years of experience in digital marketing, with a focus on B2B marketing and lead generation. Proven track record of developing and executing successful digital marketing campaigns that drive measurable results. Strong understanding of digital marketing channels, tactics, and best practices, with expertise in SEO, PPC, email marketing, and social media. Proficiency in digital analytics tools and platforms, with the ability to interpret data and derive actionable insights. Excellent communication skills, both written and verbal, with the ability to convey complex concepts in a clear and compelling manner. Creative thinking and problem-solving abilities, with a results-driven mindset and a passion for driving business growth through digital marketing.