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Marketing Specialist

2 months ago

Lansing, United States Shaheen Chevrolet Full time

Shaheen Automotive Group is ready to hire a full-time Marketing Specialist to join our growing Marketing Department

Job Type: Full-time

8 am – 5 pm (On occasion will reflect dealership hours) Reputable dealer trusted in the Lansing area for over 50 years Medical, Dental and Vision benefits as well as Disability & Life Insurance 401k Plan with employer match Paid Vacations and sick time off Employee pricing on vehicle purchases Family owned and operated Centrally located in Lansing, Michigan MacBook Pro and software provided

Summary

Marketing Specialist

Shaheen Automotive Group Marketing Specialist will work closely with our current Director of Marketing and be responsible for creating consistent messaging across all digital platforms, promoting our dealerships and new Chevrolet and Cadillac models and pre-owned vehicles. This energetic candidate will be a self-starter and able to work in a fast-paced, deadline driven environment, is an excellent communicator, offers great interpersonal skills and is a team player in a fun and upbeat environment.

Daily tasks will include: social media creation/posting to all major platforms (Facebook, Instagram, TikTok, YouTube, Google Business Profile, Reels, Stories), onboarding guest-facing employees, capture custom content from all departments for social media posts and YouTube content, including photos and video, assist with planning and attending Shaheen on-campus events and local, seasonal off-campus events that we sponsor.

This role is for someone who is creative, organized, has a strong understanding of digital and social media advertising, and is self-motivated. The right candidate may qualify to work a hybrid, flexible schedule.

Requirements

Bachelor’s degree in marketing or equivalent experience 2-4 years of digital marketing experience Automotive knowledge is helpful, but not required Working knowledge of Adobe Creative Suite encouraged Photography & video editing skillset encouraged Proficient in Word, Excel, PowerPoint Must have excellent verbal and written skills Social Media: Experience posting to (Facebook, TikTok, IG, YouTube, Stories, Reels) Google Business Profiles: Posting to and monitoring them Communicates clearly and in a timely manner with peers/management Must be extremely organized, detail and solution-oriented

Day-to-Day Duties

Develop and execute digital marketing to attract ‘intenders’ who plan to purchase a vehicle or service maintenance and retain existing customers - using photos and video Spotlight our team on Social Media using photo & video (all departments) Spotlight our vendors when they’re working on campus Help drive traffic to our websites and increase showroom foot traffic Manage and respond to all online reviews Monitor and respond to all social media platforms, invite people to follow our brand Brainstorm ideas for new campaigns, video content, online contests Monitor current campaign analytics Onboard newly hired, guest-facing employees (name badges, staff photo, bus. cards) Cover in-house events for social media Weekly, 60–90-minute Monday Marketing Meeting

Jen Wagoner

Director of Marketing

jwagoner@shaheenautogroup.com

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Driver's License

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. #J-18808-Ljbffr