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Product Marketing Manager
4 months ago
Product Marketing Manager (Beauty)
FT/Direct Hire
Hybrid in El Segundo
$85k-$125k
Our client, a leading clean beauty brand is looking for a Product Marketing Manager to help develop a global product portfolio, innovation pipeline and product marketing strategy to drive growth and market share.
Responsibilities:
- Gather and analyze data to make recommendations for product portfolio, including consumer insights, sales data, comprehensive competitive analysis and input from retailers and markets.
- Ensure accurate and timely issuance of marketing briefs for all new products and sampling, clearly communicating project details and objectives to all cross-functional partners.
- Develop and brief promotional product programming (sets, GWPs) to help support the needs of the sales channels.
- Manage annual sampling plan
- Anticipate, identify and seek resolution of developmental and operational issues throughout the product launch process.
- Prepare pricing analyses and provide SRP recommendations for portfolio architecture, new launches and limited-edition product pricing.
- Manage cost of goods for launch programs and make cost savings recommendations.
- Support presentation development for key internal and external product marketing meetings.
- Work with sales and demand planning to prepare volume opportunity estimates and drive global forecasts.
- Prepare timely communications for retailers and markets including product launch calendars, pricing, positioning, strategies, and support.
- Communicate new product messaging, claims development and educational support stakeholders.
- Work with retailers and markets to ensure product strategies and objectives are being met.
Qualifications:
- Bachelors degree; MBA a plus
- 5+ years of experience in Product Development Marketing preferably within prestige beauty industry, in both makeup and skincare, leading the process end to end
- Experience with Gift with Purchase, Promotions and Gift Sets
- Packaging knowledge and manufacturing understanding (both basic and promotional product)
- Product development knowledge, including process, lead times and systems
- Regulatory (Global) knowledge, including claims
- Strong customer understanding, with an eye to innovation and future trends
- Advanced Excel skills
