Account Strategist

3 weeks ago

Minneapolis, United States CareerBuilder Full time

Account Strategist

Department:

Client Success
Employment Type:

Full Time
Location:

Minneapolis, MN
Description

At The Social Lights, were a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.

The Account Strategist supports client services by managing client relationships and internal teams. They are responsible for leading the development of social media strategy deliverables on behalf of TSL clients, applying quantitative and qualitative analysis skills to develop insights and actions that demonstrate a thorough understanding of the clients goals.
Essential Functions
Leads the development of social media strategy deliverables on behalf of clients including, but not limited to Social Audit, Social Tone + Voice, Channel Strategy, Content Strategy, Response Strategy, Audience Analysis, Competitor Analysis, IMC Strategy, Creative Brief(s), and specific Quarterly Strategy Session deliverables

Leads the development of paid social advertising strategies including, but not limited to: Advertising Strategy, Campaign Strategy, Targeting Strategy, Creative Strategy, etc

Manage and lead the agencys day-to-day relationship with client contacts; operate as a point of contact for any and all matters specific to your clients. Foster clear and effective communication between client and agency

Builds and manages a rich content/editorial strategy that attracts target audiences and keeps them coming back

Has a pulse on active client projects and deliverables, ensuring employees understand and are executing towards deadlines and meeting financial markers.

Analyzes data to support insights, key takeaways, and optimizations

Drives content development or production initiatives for associated campaigns, as needed

Build client confidence in agency services

Perform essential duties as assigned from time to time to meet changing needs of the agency

Maintains strong time management, organization, and prioritization skills in order to complete multiple client asks and deliverables in a timely manner

Analyze data to understand campaign effectiveness, improve spend effectiveness, etc. in order to make strategic changes to meet clients business goals

Presents new ideas to improve performance across TSL client accounts and internal processes

Assists with effectively organizing ideas and concepts through tools such as quarterly Trend Reports

Audits and evaluates competitors social media efforts on a regular basis

Stays up-to-date with industry trends in both social and digital spheres; shares insights with team members on a regular basis

Contributes to internal training content in the form of lessons/How-Tos, and POV requests, as assigned

Ensures all content distribution activities are coordinated across all necessary social channels

Provide motivation and guidance for the team on client projects and deliverables.

Nurture internal team relations, encouraging creativity and collaboration. Connect and challenge direct reports in order to grow in their career development.

Possesses strong self-accountability and motivation in order to drive towards exceptional work and contribute to agency work

Skills Knowledge and Expertise
Bachelors Degree in Journalism, English, Public Relations, Marketing or related communications field

Stellar writing, editing, and proofreading skills - writing samples required

Ability to interpret and explain social media metrics and trends

Well organized, strong time management and prioritization skills

Ability to work independently and take initiative

3+ years experience in Marketing, Communications, Social Media specific areas

Experience with Apple (Keynote, Pages, Numbers)

Effective presentation skills

Proficient in MS Office software and G suite

Is a problem solver, solution orientated, takes initiative, and can communicate through change

Maintains confidentiality with business relations, personnel matters, and proprietary matters

Benefits
Medical + Dental Insurance

Health Savings Accounts (HSA)

401K Retirement

Short-term, Long-term disability, and Life Insurance

PTO

Summer Hours and Flexible Work

Technology Enablement

Pet-Friendly Office

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