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Marketing Specialist

2 months ago

California, United States American Advertising Federation Full time

Job Title: Marketing Specialist Location: Greater Coachella Valley Chamber of Commerce, Coachella Valley, CA Reports to: Director of Events and Marketing Job Summary: The Marketing Specialist for the Greater Coachella Valley Chamber of Commerce will oversee all marketing and advertising activities to promote the Chamber's mission, programs, and events. The ideal candidate will have strong digital marketing skills, advertising expertise, and knowledge of magazine layout design, particularly with experience using Adobe InDesign. This role requires a creative and strategic thinker who can effectively manage multiple projects and campaigns to increase engagement and visibility of the Chamber's initiatives. Key Responsibilities: Digital Marketing: Develop and execute comprehensive digital marketing strategies to increase online presence and engagement. Manage social media platforms, including content creation, scheduling, and analytics. Oversee email marketing campaigns, including design, content creation, and performance tracking. Optimize website content for SEO and manage website updates. Advertising: Plan and execute advertising campaigns across various channels including print, digital, and social media. Track and analyze advertising performance to ensure ROI and make data-driven adjustments. Magazine Layout: Design and layout the Chamber’s publications and other printed materials using Adobe InDesign. Coordinate with contributors, photographers, and other stakeholders to gather content. Ensure all publications adhere to brand guidelines and maintain a high standard of quality. Brand Management: Maintain and enhance the Chamber’s brand identity through consistent messaging and visual design. Develop marketing collateral, including brochures, flyers, and presentations. Ensure all marketing materials align with the Chamber's mission and goals. Event Promotion: Create and implement marketing plans for Chamber events, including legislative breakfasts, networking events, and community programs. Develop promotional materials and strategies to drive event attendance and engagement. Manage event-related communications and publicity efforts. Data Analysis and Reporting: Track and analyze marketing metrics to measure effectiveness and inform strategy. Prepare regular reports on marketing activities, performance, and ROI for the Executive Director and Board of Directors. Use data insights to continuously improve marketing efforts. Other Duties as Assigned Qualifications: 2-4 years of experience in marketing, with a focus on digital marketing and design. Proficiency in Adobe InDesign and experience with magazine or publication layout. Strong understanding of SEO, social media marketing, email marketing, and digital advertising. Excellent written and verbal communication skills. Creative thinker with the ability to develop innovative marketing strategies. Strong organizational and project management skills. Ability to work independently and as part of a team in a fast-paced environment. Experience with marketing analytics and data-driven decision-making. Preferred Skills: Experience working in a non-profit or membership-based organization. Knowledge of the Greater Coachella Valley area and community. Familiarity with other Adobe Creative Suite programs (e.g., Photoshop, Illustrator). Understanding of website updates and postings, preferably WordPress experience. No programming experience needed. Application Process: Interested candidates should submit a resume, cover letter, and portfolio of relevant work (including examples of digital marketing campaigns and magazine layouts) to bmarley@gcvcc.org. The Greater Coachella Valley Chamber of Commerce is an equal opportunity employer and encourages candidates from diverse backgrounds to apply. Pay: $22.01 - $26.50 per hour

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