Communications and Marketing Specialist

2 weeks ago


Simi Valley California, United States Library Systems & Services Full time
Position Overview:
Library Systems & Services is in search of a dynamic and innovative Communications and Marketing Specialist to enhance our outreach efforts.

In this role, you will be tasked with the creation and management of comprehensive marketing and communication strategies that align with our organizational goals.


Key Responsibilities:
- Develop and implement marketing initiatives that support the Library's mission and programs.
- Ensure consistency in branding across all promotional materials.
- Collaborate with various teams to produce engaging print and digital content, including brochures, newsletters, and promotional flyers.
- Write and distribute press releases, social media content, and other communications to engage stakeholders.
- Work with the website management team to maintain accurate and up-to-date content that reflects our branding.
- Conduct surveys to gather feedback on library services and materials.
- Manage the library's social media platforms, creating content that fosters community engagement and growth.
- Analyze marketing metrics to assess campaign effectiveness and identify opportunities for enhancement.
- Partner with colleagues to devise integrated marketing strategies that promote library services and events.
- Address patron inquiries and concerns as directed by leadership.
- Oversee the distribution and effectiveness of print promotional materials.
- Ensure preservation of digital files related to marketing initiatives.
- Engage in community outreach to elevate the library's visibility and foster relationships with community members.
- Develop partnerships with local organizations and leaders to promote library initiatives.
- Other duties as assigned.


Qualifications:
- Bachelor's Degree or equivalent experience in a related field.
- Demonstrated experience in marketing, preferably within a library or educational context.
- Proficiency in design tools such as Canva, as well as Microsoft Office Suite and Google Workspace.
- Experience in managing social media accounts and executing campaigns.
- Strong analytical skills with the ability to interpret and leverage data.
- Excellent verbal and written communication abilities.
- Capacity to work independently while collaborating effectively with team members.
- Proven ability to manage multiple projects under tight deadlines.
- A passion for libraries and a commitment to promoting literacy and education.
- Flexibility to adapt to changing priorities in a fast-paced environment.
- Familiarity with SEO principles and content marketing strategies is advantageous.


Benefits:
- Paid Time Off (including vacation, sick leave, and public holidays).
- Opportunities for training and professional development.
- Flexible scheduling options.



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