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Senior Product Marketer

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Curated Job Opportunity Senior Product Marketing Manager needed to play a pivotal role in shaping the success of products and articulating the impact of the suite of marketing solutions for brands. You will be responsible for compelling storytelling based on the performance of the ad products for brands and effectively positioning and packaging ad products to grow investment from brands season over season. By harnessing data, you will uncover insights, craft narratives, and provide strategy recommendations that drive the success of the advertising products and brand partner campaigns. Description: Campaign Performance Analysis: Build a framework for analyzing campaign performance across various metrics and KPIs. Use data-driven insights to refine product messaging and improve campaign effectiveness. Storytelling: Develop messaging framework that highlights campaign performance, value of our products, trends, and areas for improvement to drive renewals and upsells Product Development and Positioning: Develop and refine product strategy, positioning and packaging to achieve campaign objectives and drive multi-year commitments from sponsors Sales Enablement: Provide sales teams with tools, training and resources to effectively communicate the value of ad products and secure longer-term investments from brands Market Insights: Stay updated and share insights of latest trends and best practices in advertising and marketing to shape the strategy and share with sponsors and internal stakeholders Cross-Functional Collaboration: Collaborate with new business, existing business, product, marketing, and leadership to ensure alignment and consistency in messaging and strategy. Qualifications: A minimum of 3-5 years in product marketing, sales enablement, campaign measurement, and/or analytics strategy, preferably with a mobile publisher Ability to communicate complex data findings in a clear and actionable manner Experience with media metrics (e.g. impressions, CPM, CTR) and quantitative business indicators (e.g. LTV, NRR, ROI) Sales enablement experience building frameworks, training, resources, and materials for sales teams Exceptional communication, storytelling, and analytical skills Proactive approach to providing insight that results from intellectual curiosity and an understanding of our customers, products, and strategic objectives

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