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Senior Lifecycle Marketing Manager-Home Loans
2 months ago
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The teamYou will be joining the SoFi Borrow Group's Lifecycle Marketing Team. We're a high-impact, high-visibility, values-driven group, and we sit at the heart of it all. While this role requires durability, our team's consistent success comes from valuing people. As such, you can count on leadership to focus on and invest in your needs and growth. Team Mission: Enable incremental scalable growth and multiply lifetime value by deeply engaging every SoFi member. The role:
This is a 6-month temporary contract to provide coverage during parental leave.
- While full-time employment cannot be guaranteed, we always do what we can to retain top talent
- The Home Loans business is comprised of several verticals: purchase mortgages, refinance mortgages and home equity loans (emerging business)
- You will lead a team of 3 mid-level lifecycle marketing strategists
- You and your team are responsible for delivering ~50% of the Home Loans business revenue
- As a strategist, your job is to identify opportunities to drive incremental business growth.
- Functionally, we want you to do this by knowing--intimately--your customer and personas associated with each vertical and to curate interactions with the customer at every stage of the user lifecycle: awareness, acquisition, activation, onboarding, engagement, retention, churn prevention, winback and loyalty.
- The channels you own to curate those experiences are: outbound channels: email, push notifications, SMS ad spaces behind the login wall: in-app messages, content cards, inline product ads
- The existing omni-channel Home Loans Lifecycle Marketing Program you will manage consists of both campaign-driven work and evergreen nurture program development and iteration
- Partner with finance and product marketing to deliver a channel-level quarterly forecast
- Establish quarterly objectives and key result targets that align with marketing and business priorities
- Lead and coach your team to establish priority initiatives that will accomplish quarterly OKRs
- Be accountable for and report on performance with marketing and business leadership
- Ideate on ways to pivot if/when program performance isn't hitting target
- Collaborate with:
- Product Marketing
- Lifecycle Marketing leadership team
- Product Managers and Engineering
- Lifecycle Marketing Tech & Ops
- Paid channel owners
- Creative Studio
- Sales/MLO partners
- Sector:Experience in fintech, finserv and/or tech sectors (preference for fintech)
- Domain:Deep expertise and proven success in driving business growth at scale through lifecycle marketing(ideal: also product marketing)
- Scale:Experience owning 50% of the business' revenue
- Superpower:Expert in building strong working relationships and establishing domain credibility within a matrixed organization
- Education:Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
- Preferred: MBA or other advanced degree
- YOE:7+ years of direct-to-consumer lifecycle marketing strategy experience, leveraging channels such as: email, in-app, push, and SMS
- Preferred: 2+ years of experience in marketing in the mortgage industry
- Role:Experience leading a team and providing real-time mentoring and coaching
- Skills:
- Strong analytical chops with experience using various testing methodologies
- Presenting to executive leadership
- Comfortable and confident navigating ambiguity
- Expert level communication (in EQ, style and brevity)
