Lifecycle Marketing Coordinator

2 months ago

New York, United States BritBox International Full time

Job Title: Lifecycle Marketing Coordinator

Location: New York, Hybrid

Company: BritBox International

Reporting to: Senior Manager, Lifecycle Marketing

Contract Type: Full Time


About Us

Our Mission: Creators & Curators of the Best in British Creativity & Entertainment

Our Vision: To be World leaders in British streaming

Our Purpose: Investing in British Creativity to delight fans with its quality all over the World


About Us

We are creators and champions of the best British TV, and hosts to the world’s largest collection. It’s our mission to bring the most engaging and relevant British TV experience to fans like us all around the world.


We’re relentlessly creative and in this new world of content, where the possibilities are endless, we are charting our own course.


We are thriving in 4 markets already around the world and have ambitious plans ahead of us. This is where you come in…. we are on the lookout for talented individuals to join our BritBoxer family and help us to navigate the adventures ahead.


Job Purpose

You’ll work on all parts of lifecycle operations, encompassing email, push, pre-roll and more: managing the lifecycle calendar to optimal contact frequency, preparing email templates that hero our shows, segmenting to the right audience, continually applying best practices and suggesting new tests and optimizations to run, and assisting with regular reporting on lifecycle initiatives.


The right person for this role is very comfortable working in a fast-paced environment, able to multi-task and prioritize while maintaining an obsessive level of attention to detail.


S/he should have a strong understanding of direct marketing techniques such as email or push, knowing how to maintain healthy deliverability, what tactics will boost engagement, and an innate desire to deep-dive into everything from lifecycle journey building, to personalization engines to sophisticated user segmentation.


Responsibilities

  • Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities
  • Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas
  • Assist with all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff
  • Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
  • Monitor existing lifecycle and transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
  • Assist as needed with reporting and insights, identifying trends and opportunities to increase performance
  • Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
  • Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health
  • Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL
  • Maintain a deep understanding of our customer lifecycle, across all platforms, products, and regions, and understand how each influences the customer journey


Skills and Personal Attributes

  • Passionate about British TV and SVOD
  • A passion for working in a fast-paced media environment
  • Excellent attention to detail
  • Process-driven, detail-oriented, and curious self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve
  • Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable


Qualifications and Experience

  • Bachelor’s degree is desirable
  • Experience working in digital and email marketing
  • Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
  • Understanding of HTML/CSS principles (direct coding not required)
  • Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc


Salary Range: $55 - 65K base salary + competitive benefits + bonus potential


Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.


If you are highly collaborative, love to inspire change, have a bias for action, and have experience running high profile projects in a digital landscape, we'd love to hear from you


This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.

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