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Senior Marketing Specialist
2 months ago
Senior Marketing Specialist - Deposit Products
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Job Description:
What You’ll Do
Responsible for developing strategies, plans, and analyses for marketing initiatives and executing across multiple channels. Works cross-functionally with business partners across analytics, consumer insights, brand, creative agencies, and more to execute engaging marketing communications. Actively manages risk and customer-impacting issues within the day-to-day role and escalates to leadership.
How You'll Do It:
Develops and implements digital content and corresponding digital marketing and content marketing plans.
Designs, writes and creates marketing assets and manage all facets of execution needed for marketing. Provides digital content and campaign reporting.
Partners on other Marketing Projects for all areas of the business and collaborate with all business units on content and marketing efforts as assigned, ensuring effective collaboration on enterprise-wide website and content initiatives. Includes creative development, legal review, and budget management.
Advises manager and internal business partners how to simplify campaigns to ensure a great customer experience.
Manages campaign milestones and ensure on-time delivery.
Develops and maintains a few account-specific marketing and promotion plans. Establishes and maintains relationships with vendors to ensure an increase in brand and product awareness, traffic, and engagement.
Stays abreast of digital content and marketing industry trends and makes recommendations for content strategy and development to most effectively market Deposit products and drive business.
Qualifications You’ll Need
The Basics
Bachelor’s Degree in Marketing or related
2+ years of experience in Digital Marketing, Communications, Content Strategy
Bonus Points If You Have
2+ years of experience in Marketing Campaign execution
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