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Marketing Specialist
1 month ago
Find out what Atlas Copco is doing locally. Company name: Atlas Copco Korea Co., Ltd. Date of Posting: July 22, 2024 Last date to apply: August 4, 2024 Job Title: Specialist_Marketing Division: Oil-free Air (OFA) Reporting to: Manager_Marketing Location: Pangyo PURPOSE OF THIS JOB Develop marketing leads and OFA brand leadership by holistic promotional activities from ideation to implementation. Having responsible for market research and sales analysis incl. reporting Develop and implement value propositions based on customers’ needs with a view to maximize market share and profitability. DUTIES&RESPONSIBILITY 1) Sales Leads Development (Digital marketing and marketing promotion) Develop and implement holistic digital and other promotional activities in collaboration with product specialist and corporate communication team by annual marketing plan. Increase marketing leads by discovery and distribution various digital contents such as campaign, new product introduction, existing product benefit, customer stories, pain point solutions and tips etc. on various social media and Atlas Copco’s website, as well as offline activities planning (e.g. fair, seminar, association, customer event etc.) Manage OFA’s website with an industry resource that engages customers and provides them with an informative and entertaining experience which allows them to get the info they need easily. 2) C4C management (CRM tool) Accurate data management (visit, opportunity, leads, quotation, etc.) in C4C through proactive communication with sales teams. Analyze C4C data regularly, define and propose development points to OFA sales team. Develop, input and actions follow up sales leads in C4C. 3) Market and Sales Analysis Estimate and track a compressor market size and share in Korea. Define and analyze markets/customers by industry, application, territory, product, competition etc. in collaboration with product specialist and sales team Devise methods and procedures for obtaining, maintaining, and updating market related data and reporting the result of research and analysis for new business lead generation. Prepare and follow up development and actions plan by working closely with marketing and sales team to boost up OFA sustainable business development 4) Reporting Reports and sharing all marketing promotional activities and market research regularly. Prepare and support business strategy build. Regular OFA report (e.g. sales and C4C) and Variable sales statistics data by request QUALIFICATIONS [Experience/Education] Min. 5 years work experiences in B2B industrial marketing Preferred deep knowledge of industrial compressor and its market, or similar industrial equipment experience. Bachelor’s degree in business, marketing preferred, or similar via work experience [Knowledge/Skill] High level of proven market and sales analysis (e.g. 3C, STP, SWOT etc.), well-structured data and project management skills High expertise in marketing mix, B2B marketing funnels and digital marketing Proficient in computer literacy (CRM -C4C or Sales force/ MS Office incl. Power BI,). Fluent in English, both written and spoken Excellent interpersonal and communication skill Good team player, self-leadership, agile approach KPIs C4C MANAGEMENT MARKET RESEARCH AND VARIOUS SALES REPORT * Submission of recommendation letter along with CV preferred * Please submit only the minimum personal information required for the recruitment process. Where will your passion take you? At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future. We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results. We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas. #J-18808-Ljbffr
