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Marketing Outreach Specialist

2 months ago

Hartford, Connecticut, United States Fine Fettle Full time
About Fine Fettle

Fine Fettle is a family-owned, locally operated multi-state cannabis company with operations across Connecticut, Massachusetts, Rhode Island, and Georgia, with plans for future expansion. We are dedicated to providing exceptional products and customer experiences.

Job Summary

We are seeking a highly motivated and charismatic Field Marketing Associate to join our team in the Northeast region. The successful candidate will be responsible for driving our marketing outreach efforts, building relationships with local communities, industry partners, and small businesses to drive brand awareness and new customer acquisition.

Key Responsibilities
  • Assist in creating an outreach plan in partnership with the Field Marketing Manager and Marketing team to identify potential business partners for community, events, and outreach initiatives.
  • Execute marketing outreach efforts in and around our Fine Fettle retail stores and local communities, identifying potential partners, building connections, and executing programs that benefit both parties.
  • Develop and execute an events plan in collaboration with the Field Marketing Manager to drive new customer acquisition in local areas.
  • Represent Fine Fettle at events, including in-store pop-ups, B2B trade shows, industry events, local fairs, community events, industry shows, and retail partner pop-ups.
  • Engage with current and potential customers and patients, providing information about our products and brand in a friendly and professional manner.
  • Manage scheduling and logistics for events, including weekends and evenings, as needed.
  • Build and maintain positive relationships with local businesses and community members.
  • Identify and connect with potential patients and customers to generate leads and drive sales.
  • Provide feedback and insights from events to help improve our marketing strategies.
  • Assist in the setup and teardown of event booths and displays.
  • Monitor and report on the success of events and outreach activities.
Requirements
  • Bachelor's Degree and 2-4 years of relevant marketing and/or sales experience required.
  • 2-4 years of B2B sales and/or field marketing experience preferred.
  • Cannabis knowledge required; industry experience strongly preferred.
  • Trade marketing or sales experience preferred.
  • Experience with event planning, activations, and partnerships strongly preferred.
  • Outgoing, friendly, and approachable personality.
  • Ability to work independently and as part of a team.
Critical Competencies
  • Exceptional interpersonal skills.
  • Strong EQ.
  • Ability to create and manage project plans.
  • Strong organizational and time management skills.
  • Attention to detail; self-starting; enthusiastic.
  • Strong verbal communication skills.
  • Proactive in nature and ability to strategically problem solve.
  • Ability to give and receive feedback.
  • Thrives in fast-paced environments.
Working Conditions/Physical Demands
  • Candidate must reside in Connecticut or Massachusetts.
  • Must be able to transport event materials, load and carry materials with personal vehicle.
  • Must be able to lift up to 50lbs.
  • Ability to stand for extended periods and perform light-moderate physical tasks.
  • Must be able to effectively work independently and remotely.
  • Must be able to work nights and weekends with flexible schedule.
  • Must be willing to submit to and pass a comprehensive background check.