Senior Marketing Operations Specialist

2 weeks ago


Hartford, Connecticut, United States The Hartford Full time

Position Overview:

The Senior Marketing Operations Specialist plays a crucial role in enhancing the effectiveness of our marketing initiatives. This position is pivotal in supporting the execution of forecasting and monitoring outcomes within Personal Lines, aimed at generating new business while ensuring a favorable return on investment.

Key Responsibilities:

  • Oversee the analysis and monitoring of marketing results, developing necessary tools and reports to identify trends and opportunities.
  • Collaborate with the Marketing Operations leader to refine workflows and tools essential for managing internal forecasting and variance tracking.
  • Manage the daily tracking of departmental budgets to ensure financial accountability.
  • Engage with Sales and Operations teams to foster collaboration and effective communication with leadership and frontline staff.
  • Work closely with external vendors, overseeing invoicing and evaluating program effectiveness to identify areas for improvement.
  • Develop and implement innovative strategies to enhance forecasting processes, aiming to boost growth potential and minimize errors.
  • Create and deliver presentations that effectively communicate business results, outcomes, and strategies to diverse audiences.

Qualifications:

  • A Bachelor's degree is required.
  • A minimum of 3 years of experience in a marketing or analytical capacity.
  • Proven ability to develop strategic insights and execute plans effectively.
  • Strong analytical skills and proficiency in tools such as Excel.
  • Highly organized, detail-oriented, and a proactive self-starter capable of managing resources efficiently.
  • Ability to thrive in a fast-paced environment while collaborating with various departments including Sales, Finance, and Operations.
  • A track record of success in meeting deadlines and achieving results.

Compensation:

The annualized base pay range for this role is between $80,000 and $120,000, reflecting an analysis of similar positions in the market. Actual compensation may vary based on performance, proficiency, and demonstration of required competencies.

Equal Opportunity Employer:

We are committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified individuals, including women, minorities, veterans, and individuals with disabilities.

About The Hartford:

At The Hartford, we believe in the potential of every individual. Our mission is to protect individuals and businesses while making a positive impact that extends beyond traditional insurance services. With nearly 19,000 employees, we leverage diverse talents across various disciplines to drive innovation and support our communities.



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