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Vice President, Communications and Content

4 months ago

Burbank, United States Zenith Full time

Job Description

We’re looking for an outstanding VP, Communications and Content to lead Communications and Content strategy for the exciting & fast paced Tik Tok account out of our LA office. 

This talent will be responsible for advancing the comms & content strategy for our TikTok efforts, pushing internal & client teams to stretch beyond traditional media plans & deliver breakthrough & innovative solutions that will win the hearts of consumers & attract new users to the fold, & then collaborating with planning & investment counterparts to bring the ideas to fruition. 

 

Who is the ideal candidate:

An imaginative and inspiring creative leader, who is a bit of a polymath, with experience in both comms planning & content strategy.  Applicants must possess a foundational knowledge of media, culture, and platforms, be relentlessly curious about how those three forces evolve and intersect, and understand what’s possible for brands when they can triangulate and tap into their collective power. They should be, creative, collaborative, and determined to create truly breakthrough, differentiated, media-led work that delivers growth for our clients.

Ideal candidate is a self-starter with a passion to grow & advance TikTok’s business, as well as our own team & capabilities.  This talent will sit within our Content Practice, & dually report into the EVP of Content for Zenith, along with the SVP, Client Lead on Tik Tok.

Sounds like you?  Read on.

 

Day to Day, your role includes:

Maintain a deep knowledge of developments in media, culture, and platforms. Communicate relevant insights and updates to internal and external teams in simple, dynamic ways and use that knowledge to inform ideas

Collaborate closely with cross-functional teams, including insights, strategy, creative and media to identify and interrogate territories and insights to get to ideas.

Drive the application of customer insight into the marketing program development process, seamlessly integrating meaningful actionable insights to ensure that all work builds off a compelling consumer insight in support of answering the briefed business strategy

Connector between brand objectives & strategies and who/what/how to think about the consumer and how it relates to media strategy in current and future culture, across Paid, Owned & Earned

Generate new-to-world creative concepts and ideas for TikTok that are rooted in media and platform partnerships. Ideas must push boundaries but be executable, infused with innovation through novel applications of data, technology, and commerce.

Pitch and sell ideas to internal teams and clients – build presentation decks that clearly describe and romance ideas and deliver with captivating presentation skills.

Write simple and inspiring partner briefs; collaborate with media and platform partners to communicate ideas and evolve and improve them together.

Evaluate proposals from partners and make recommendations together with the planning investment leads

Oversee & ensure the seamless execution of ideas by providing  feedback and direction, & helping manage partners.

Build relationships and trust with clients and agency partners.

Champion diversity, equity and inclusion to ensure our content reflects a wide range of perspectives and experiences.

Contribute to agency growth through identifying organic opportunities with clients and participation in new business.

 

Management/Supervisory Responsibilities:

Number of Direct Reports: up to 2