Vice President, Programmatic Strategy
3 days ago
Publicis Groupe is seeking a highly motivated and experienced Vice President, Programmatic to join our team. As a key member of our organization, you will be responsible for advocating programmatic practices with internal and external stakeholders, and overseeing scalable campaign execution operations and procedures.
Key Responsibilities:- Manage a team of experts responsible for programmatic execution of client campaigns
- Oversee training, mentoring, and development of direct reports and drive continued growth in skills and knowledge across the full team
- Assume accountability and ownership of Precision output, ensuring accurate and best-in-class planning recommendations are provided both in channel mix and budget allocation
- Work with existing and new partners across platforms, data, and inventory to deliver new and first-to-market opportunities that deliver on client business objectives
- Deliver thought leadership to clients and teams
- Responsible for the financial and operational success of their assigned team
- Maintain excellent knowledge of the media landscape, identifying opportunities related to platform technology, data, and media inventory sources, and pursuing opportunities for value creation on behalf of clients
- Responsible for the growth of current and prospective accounts, ensuring the right team is in place for each client
- 8+ years in digital media with considerable understanding and experience of the overall advertising technology ecosystem
- 5+ years with increasing responsibility within an agency or media company
- 5+ years of people management experience, managing 10+ reports in an account management/client services team
- Programmatic Marketing subject matter expertise
- Ability to drive test and learn agendas, with a focus on incrementality
- Excellent interpersonal, verbal, written communication, and presentation skills
- Intelligent, entrepreneurial type with strong interpersonal skills and work ethic
- Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
- In-depth understanding of digital advertising landscape from either media planning or sales planner perspective
- High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
- Excellent time management/project management skills, with the ability to manage detail work and communicate project status effectively to all levels
Publicis Groupe offers a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. We are an equal opportunity employer and welcome applications from diverse candidates.
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