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Senior Product Marketing Manager

2 months ago

Little Ferry, United States Team Cymru Full time

Job Summary: The Product Marketing Manager, Commercial Products is responsible for being the expert voice in the market for our commercial Threat Feed and Attack Surface Management products, and supporting the teams focused on MSSPs and channel partnerships. The role requires understanding the buyer needs and customer personas, to then apply that knowledge to contribute towards content development, in addition to enabling success for the Sales Team by equipping them with appropriate tools and knowledge. Duties/Responsibilities: Market intelligence : Be the expert on our buyers, who they are, how they buy and their key buying criteria. Competitive Intelligence: Gather competitive insights to better understand the Cyber Threat Intelligence and Attack Surface Management landscape and be an expert on our competition and how they are positioned. Positioning & Messaging: Collaborate with PM to develop product positioning and messaging that reflects our product’s unique value proposition and differentiators in the market. Understand and document our buyer’s process: research where they get information, and the ‘who, what, when and why’ behind the decisions they make. Drive changes to our sales and marketing processes based on what you learn. Content Development and Management: Generate and manage thought leadership content development across multiple platforms including blogs, collateral assets, webinars and videos to educate our ICP and articulate the product’s value proposition. Develop a marketing plan for the products: collaborate with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Product Launches: Plan the launches of net-new products and releases of existing products: collaborate and manage the cross-functional implementation of the plan. Act as the primary thought leader for Threat Feed and Attack Surface Management Commercial products: including preparing materials and research for Team Cymru Evangelist speaking engagements and written works. Required Skills/Abilities: At least 5 years Cyber Threat Intelligence (CTI) market experience, specifically Threat Intelligence and/or Attack Surface Management are highly desirable. Experience working with channel partners, including MSSPs 5+ years of product marketing experience with at least 3 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research) Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Proficient in productivity applications such as Trello, GoogleDocs & Microsoft Office Applications. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working. Education and Experience: Bachelor’s degree in business or marketing or related field Pragmatic Institute Certified (PMC) or equivalent is a plus Strong writing skills or copy writing experience Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Availability to travel up to 25%. Location: Texas, Florida or remote. Team Cymru offers a range of great perks for U.S. employees: We're a remote-first organization, so you can work from wherever you're comfortable. Enjoy 100% employer-funded health, dental, and vision benefits for yourself and your dependents. Take advantage of 4 weeks of Paid Parental Leave. Rest easy with life insurance coverage. Plan for the future with a 401(k) that includes employer matching. Earn rewards and bonuses for your hard work. Take a well-deserved break with a generous 28 days of vacation plus holidays. Wind down at the end of the year with a company break. Access the Employee Assistance Program 24/7. Stay fit with a Fitness Membership Stipend. Keep connected with a Telephone/Internet Service Fee Stipend. Invest in your professional growth with Career Development Training. For more information on benefits for non-U.S. employees, please get in touch. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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