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Marketing Coordinator

4 months ago

San Francisco, United States Cloudflare Inc Full time

Avaialable Location - Mexico or Mexico City Remote

Job Description:As a Field Marketing Coordinator for US Field Marketing, you will play a crucial role in our marketing efforts by supporting Field Marketing Managers on execution details to drive engagement and growth within our target accounts in the region. You will collaborate closely with marketing teams including Field Marketing, Programs, and Event organizations to execute marketing events, campaigns and initiatives to drive pipeline. Your primary responsibilities will include:

  • Coordinating details for event preparation and execution including:
    • Conducting event venue researchfinding facilities, meeting spaces, restaurants, etc.
    • Building event landing/registration pages
    • Calendar management to share event plans internally
    • Updating Wiki/reference pages for events to be used by Sales
    • Building campaign briefs documenting details about the event plans/initiatives
    • Procurement system and process supportpurchase orders, contracts, invoice processing
    • Creating Salesforce.com campaigns for events and managing list uploads after events

  • Developing target lists focused on the best targets to invite to generate leads, accelerate pipeline growth, and increase customer retention.
  • Managing post-event data to help marketing and sales teams to ensure target accounts are followed-up with
  • Building newsletter content to keep Sales teams informed of upcoming events, activities, and campaigns in their area
  • Monitoring and reporting on key metrics, including account engagement, conversion rates, and ROI, to measure the effectiveness of field marketing initiatives.
  • Building post-event email templates for follow-up after events to ensure continued engagement

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 1 year of experience in Field Marketing, with a total of 2-3 years of marketing experience preferred.
  • Proficiency in English is required with excellent written and verbal communication skills.
  • Experience in Salesforce.com, G-Suite, and Procurement systems
  • Strong attention to detail and organizational skills, with the ability to prioritize tasks and meet deadlines effectively.
  • Experience working with event or field marketing is desirable.

To the attention of candidates (Mexico City): Candidates MUST have right-to-work in Mexico. Visa sponsorship is NOT provided for this position.

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