Marketing Insights Analyst

2 months ago

Houston, United States Electrolit Full time

Overview CAB Enterprises, Inc ('CAB Enterprises,' or the 'Company') is the exclusive sales and customer service Company representing Electrolit in North America and Europe. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States. Location:

Houston, TX - onsite (hybrid) Position Summary We are searching for an analytical individual to join our dynamic team The Marketing Insights Analyst will play a key role in shaping the future of new products and market expansion. The ideal Marketing Insights Analyst will successfully review and distill consumer & business data to develop insightful analysis and strategic decision-making that allow the organization to take advantage of growth opportunities. Principal Duties Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyze results to identify ways of maximizing sales and market penetration of current products Use numerator to lead consumer/shopper insights work Prepare commercial and strategic reviews to the brand as well as other ad-hoc senior management/stakeholder presentations Maintain various PowerPoint decks with up-to-date insights, such as sell stories, operations and innovation Effectively communicate insights results to clients, both written and verbal, across the organization to facilitate decision making process Monitor brand health and collaborate with the Brand Team to develop plans for enhancing critical brand growth and pillars Provide real-time reporting of brand performance, identify opportunities and risks, and offer recommendations for course corrections Review sales trends, inventory, and distribution data to make actionable recommendations for business improvement Summarize and analyze data; make recommendations related to research findings Report findings, complete with graphs illustrating data and written text explaining complex findings. Performs other related duties as assigned. Skills and Abilities Excellent verbal and written communication skills Excellent organizational skills and attention to detail Superior research and analytical skills Ability to translate complex concepts and methodologies into easily understood language Proficient with Microsoft Office Suite or related software. Ability to multi-task and prioritize Ability to collaborate with cross-functional teams in a dynamic environment Self-starter but able to take direction, ability to work both independently and as a team player Ability to think outside the box, developing creative solutions and ways to engage with users in new ways to drive adoption of our solutions. Qualifications Bachelor's degree in Business, Marketing, Finance, Data Science or related field Proven analytical skills: conceptualizing, analyzing, deriving insights from data, to create compelling stories for clients Demonstrated strength in data analysis & working with Syndicated, Panel, POS data (IRI, Mintel, and Numerator) Strong PowerPoint and presentation skills, with experience presenting directly to clients and prospects with varying levels of experience from analyst to executive leadership Two (2) + years in marketing analytics or data analytics CPG and/or Retailer knowledge, including knowledge of consumer and category insights. Must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how promotional data can be leveraged to achieve their goals Other Requirements Prolonged periods sitting at a desk and working on a computer Must be able to lift 15 pounds at times Must be legally authorized to work in the USA The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation. Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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