Digital Marketing Analyst
1 month ago
LHH Recruitment Solutions is seeking an experienced Marketing Analyst for an onsite role with our client in Houston, Texas. The ideal candidate will leverage Salesforce and other analytics tools to drive data-driven marketing strategies, working closely with cross-functional teams to optimize campaigns and deliver impactful insights.
Responsibilities:
- Design and implement data collection strategies across platforms and CRM systems.
- Collaborate on KPIs and measurement frameworks for marketing initiatives.
- Analyze marketing data using Salesforce and other tools.
- Create dashboards and visualizations to communicate key insights.
- Develop predictive models and optimize marketing communications.
- Identify and implement optimization opportunities in campaigns.
- Provide data-driven insights for better customer targeting.
- Assist in A/B testing and performance improvement.
- Stay current on trends in marketing analytics and visualization.
Ideal Candidate:
- 3+ years of experience in marketing analytics or related field.
- Bachelor's degree in Marketing, Business Analytics, or related discipline.
- Proficient in Salesforce, Power BI, and data visualization tools.
- Strong analytical and problem-solving skills.
- Ability to communicate complex data to non-technical stakeholders.
- Detail-oriented and proactive in identifying improvement opportunities.
- Effective collaborator with a focus on customer-centric solutions and continuous improvement.
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Senior Digital Analyst
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1 month ago
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