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Head of HCP Marketing, ALASTIN Skincare

2 months ago

Carlsbad, United States Galderma S.A. Full time

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Head of HCP Marketing, Alastin Skincare

Location: Carlsbad, CA (3 days a week in office) or Remote with 2 weeks a month in Carlsbad

The Sr. Director of HCP Marketing Alastin will report directly to the VP of Marketing and will serve as a key member of the leadership team. He/she will have responsibility for leading the US ALASTIN HCP Marketing Team including managing in-market products, execution of new product launches and development of all sales and in-office consumer tools. This position will partner closely with the VP of marketing, GM and Strategic Portfolio marketing lead. This position leads high-level engagement within the entire Skincare customer base and works cross functionally to drive overall brand and product success within the HCP channel.

Key Responsibilities:

  • Manages and leads Alastin Skincare product portfolio including responsibility for short and long-term strategic and outbound tactical marketing plans with the ambition of outpacing market growth within HCP channel
  • Develops strategic and annual business plan for the brand to exceed targeted business objectives.
  • Works closely with Global and Strategic Portfolio mktg leads to drive product innovation, US-centric product assortment, benefits, vision, and overall messaging based on market insights.
  • Identify effective messages to communicate the brand's core value story; optimize delivery to customers through both traditional and innovative channels.
  • Development of HCP assets, tactics, and contributes to training content to support brand growth.
  • Partner with Sales and Training to ensure brand strategy and tactics are pulled through, including via regional and national sales meetings.
  • Provide strategic direction and executional needs for ALASTIN Academy Education program that will be utilized by Regional Education Managers and Sales team
  • Execution of tactics supporting congress presence & execution, peer-to-peer education, ad board planning and execution and support of thought leader engagements.
  • Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societies.
  • Strategic oversight and management of loyalty programs that support HCPs and office staff, Advantage Program and ASPIRE, building out a strong promotional calendar to drive this critical audience
  • Partner with the Digital E-commerce team to drive strategy for ALASTIN and ensuring omnichannel marketing and synergies across all channels.
  • Manages and oversees HCP promotional budget
  • Leads team of 2-3 direct reports
Preferred Skills and Qualifications:
  • A bachelor's degree is required
  • At least 12+ years of relevant skincare/aesthetics, HCP marketing experience
  • Experience in a US pharmaceutical or medical device organization is a plus.
  • Field sales experience is a strong plus.
  • Must have the ability to partner closely with sales leadership, sales training and other key cross functional stakeholders
  • Ability to navigate in a fast-paced, ever-changing environment while also adhering and aligning across a matrixed organization with many stakeholders and Sr. Leadership
  • Ability to partner and align across other Galderma Business Units and other marketing counterparts for synergies
  • Strong project management, communication, and organization skills
  • Proven ability to think strategically as well as execute and implement.
  • Strong analytical skills and data driven focus with the ability to take large amounts of data, identify key issues and opportunities and mobilize a team to quickly address the issues or capitalize on the opportunities.
  • Excellent leader who can inspire others, drive a "winner's mentality" to add value and work well cross functionally.
  • Strong communicator, both written and verbal with excellent presentation skills.
  • Tactful and diplomatic professional with unquestionable integrity and personal values
  • Ability to multi-task and work under pressure
What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps
  • If your application is successful and your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager
  • The final step is a panel conversation with the extended team


Our people make a difference

At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer's Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.