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Healthcare Marketing Specialist

2 months ago

Carlsbad, California, United States Hospice of the North Coast Full time
Position Overview

At Hospice of the North Coast, we are driven by a commitment to excellence and compassion in care. Our team members are dedicated to providing exceptional services that positively impact the lives of those we serve. We are currently seeking a Community Outreach Coordinator to enhance our outreach efforts within the community, particularly in the realm of hospice and palliative care.

This role is ideal for individuals with a background in healthcare marketing or senior care management. A minimum of two years of experience in external healthcare marketing, care management, or educational roles is preferred. Bilingual skills in English and Spanish are advantageous. The position will focus on outreach within the designated service area.

If you are passionate about making a difference in the lives of others and possess the necessary skills to thrive in healthcare marketing, we welcome you to explore this opportunity with us.


Job Title: Community Outreach Coordinator for Hospice Services

Reports To: Director of Partner Relations

Qualifications:

  • Education: A college degree in gerontology, nursing, a health-related field, business, education, or marketing is preferred, or three years of experience in senior care living.
  • Experience: At least three years of experience in marketing, care management, or senior care within the healthcare sector is preferred.
  • Other: A valid driver's license, reliable transportation, and auto insurance are required.

Core Competencies: The ideal candidate will possess a strategic mindset, be purpose-driven, and demonstrate a genuine passion for care management, marketing, and community engagement. Key competencies include:

  • Strategic Thinking: Ability to navigate complex challenges and contribute to the overall success of our mission.
  • Passion & Purpose: A deep commitment to making a meaningful impact in palliative and hospice care.
  • Work Ethic: A strong dedication to maintaining high standards of professional and service excellence.
  • Marketing Skills: Proficiency in conveying our messaging and effectively engaging the community.
  • Cold Calling: Capable of initiating outreach calls to potential referral sources with strong interpersonal skills.
  • Communication Skills: Excellent written and verbal communication abilities.
  • Public Speaking: Comfortable presenting our mission and services to diverse audiences.
  • Organizational Skills: Highly organized and detail-oriented, ensuring efficient task execution.

Key Responsibilities:

  • Conduct outreach calls to potential and existing referral sources, meeting defined benchmarks for referral growth.
  • Promote and position our programs and services to assisted living communities, skilled nursing facilities, and medical professionals.
  • Build and maintain relationships to foster a collaborative environment.
  • Provide ongoing support to assisted living and skilled nursing facilities in coordinating resident care.
  • Market our Hospice & Palliative Care services to industry professionals and the community, reflecting our commitment to quality care.

Benefits:

We offer a comprehensive benefits package that includes:

  • Health insurance coverage with 100% employer-paid Medical/Dental/Vision
  • Matching 401K plan
  • Free Life Insurance and Long-Term Disability plan
  • Continuous professional and clinical training
  • Generous Paid Time Off accrual
  • Holiday Pay
  • Employee Assistance Program
  • A small service area for focused outreach

Hospice of the North Coast is committed to equal employment opportunity and does not discriminate against employees or applicants on any legally recognized basis.