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HCP Marketing Manager
3 months ago
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Title: HCP Marketing Manager
Location: Carlsbad, CA (3 days in office)
ALASTIN Skincare is seeking an HCP Marketing Manager to play an integral part in a fast-paced, dynamic marketing team. This position will be responsible for the creation and execution of marketing communications and programs for the Alastin line of products to the professional audience. This position will collaborate with many different departments to advance the vision and strategy and will provide insight to help shape the overall visibility of Alastin to be more impactful in the Professional space. This position will support the day-to-day needs of our sales team, creating and executing marketing communications to our internal team and our HCP partners. The ideal candidate has a passion for the aesthetics, beauty and skincare industry, the ability to multi-task and manage multiple projects at once; loves being a part of a close-knit team, problem solver, and is an extraordinary project manager.
Essential Functions
Partner with the Head of HCP Marketing and Sr. Product and Program Manager to develop and implement a professional marketing strategy and execution tactics.Act as the lead Marketing liaison to sales, answering questions and providing guidance relative to programs and deliverables or triaging to appropriate team members.Conduct consistent ongoing office visits to identify opportunities, hurdles and to see marketing programs in action.Assist in soliciting and compiling feedback from the Sales team via Survey Monkey surveys and making recommendations based on findings.Support the creation and management of the HCP marketing calendar and ongoing marketing needs to fuel the brand calendar, such as:Customizable seasonal promotional flyers, POP displays, social assets, and bounce back cards plus any additional ad hoc requests.Support development of new marketing and merchandising materialsLead coordination efforts for any pack-outs, GWP programs and campaignsCreate Monthly Playbook for field sales team and HCPs.Sourcing of soft goods and swagPartner with Sr. Manager, to develop the monthly promotional calendar to support sell in and sell thru, as well as evaluating performance to inform future ideas promotions, and keep track of all initiatives in a marketing calendar to ensure they are up to date.Manage and execute on HCP email & SMS calendar, which includes planning monthly content, briefing creative and partnering with Digital to deploy and reporting metrics back to team.Support the development of new and as needed updates, to Marketing materials targeted to sales team, HCPs and Patients and keep asset sharing platform up-to-date with all sales toolsUpdate and maintain key team documents related to asset management, brand/product messaging, pricing, and marketing materials.Manage marketing material and promotional inventory, attend weekly inventory meetings, determine needs/orders based on inventory status, and update marketing and sales team members on the current situation.Manage the tradeshow artwork needs, which includes booth visuals and event needs as well as any shipments required.Maintain a strong understanding of the industry and competitors; identify and translate market trends and market research to create new ideas for professional pieces and communicationOversee and input marketing sample requests and field drop shipments (field, influencer, PR, or corporate requests)Complete packaging and other ad hoc artwork as needed with freelance designerWork closely with cross-functional teams, such as graphic design, education, professional relations, and digital and clinical teams to execute marketing plans.Participate and present to Sales Team as needed.Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements
Preferred Skills and Qualifications:
Bachelor’s degree from a four-year college/university required 7+ years CPG or OTC health care industry experience working in marketing with increasing levels of responsibility and proven track record of driving penetration and profitable growthMust have 1-3 years of personal care/skin care experience Shows a can-do attitude and are an avid team player Prioritizes tasks and maintains focus of the overall desired goal Structured, yet flexible Highly analytical, able to measure and track the effectiveness and efficiency of brand strategies, tactics Excellent collaborator, able to work across functions Innovative marketer. Challenges the status quo and creates new ideas, processes, and products. Is experimental and takes calculated risks to gain business advantageDemonstrated brand management expertise (consumer insights through market research, positioning, concept development and validation, advertising and 360 comms development, P&L management).Sense of urgency with bias to speed and action Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs Good listener, able to listen to consumer and shopper needs as well as senior management asks to then make strategic recommendations that deliver against external and internal needs.
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter. The next step is a virtual conversation with the hiring manager The final step is a panel conversation with the extended team
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer's Rights:
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
