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Digital Marketing Manager

3 months ago

Austin, United States LINQ Services Full time
Who We Are:

We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.

We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon: expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.

LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.

LINQ's Values:

•Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.

•Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.

•Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.

•Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.

Position Summary:

The Digital Marketing Manager will be responsible for developing, implementing, and managing our overall digital marketing strategy. This role will involve working closely with cross-functional teams to drive online traffic and increase brand awareness. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

What You'll Do:

•Develop and execute comprehensive digital marketing strategies to drive online traffic, enhance brand awareness, and generate leads and sales.

•Manage and optimize all digital marketing channels, including but not limited to SEO, SEM, email marketing, and paid media including display, retargeting, content syndication, social.

•Collaborate with internal teams to create compelling and engaging digital content across various platforms including GA4, 6sense, Pardot and HubSpot.

•Analyze and report on the performance of digital marketing campaigns, leveraging data insights to optimize strategies and maximize ROI.

•Stay up to date with the latest trends and best practices in digital marketing and recommend innovative strategies to achieve business objectives.

•Manage relationships with external digital marketing agencies and vendors as needed.

•Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.

•Lead and mentor a team of digital marketing professionals, fostering a culture of continuous learning and growth.

What You Bring to the Role:

•Proven experience (5+ years) in digital marketing roles, with a track record of successfully developing and executing digital marketing strategies.

•Experience with audience segmentation and developing unique messaging for different audiences. Strong understanding of digital marketing channels, tools, and best practices, including SEO, email marketing, and content marketing.

•Effectively manage and refine all digital ROI and KPI goals and monitor key online marketing metrics to track success.

•The ability to produce executive level reports and presentations on a routine basis.

Total Rewards:

Remote working environment

Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and Austin)

One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)

Company Bonus Plan or Target Sales Commission Plan

Flexible Open Paid Time Off Plan

Paid Parental Leave Policy

10 paid holidays

16 hours of paid volunteer time

Blue Cross Blue Shield benefit network (medical/dental/vision)

Low-deductible PPO option or HDHP option with employer contributed HSA

Dental with child orthodontia

100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance

Health and wellness benefits including gym and Headspace reimbursement

Professional development opportunities

EOE Statement/Accommodation Notice:

LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you'd like to view a copy of the company's affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.