Digital Marketing Specialist

2 days ago


Austin, Texas, United States Techlink Systems Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at TechLink Systems. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and conversion.

Key Responsibilities
  • Develop and implement digital marketing campaigns across multiple channels, including email, social media, and landing pages.
  • Collaborate with cross-functional teams to refine audience requirements and create targeted marketing campaigns.
  • Design and build integrated marketing automation campaigns using Adobe Marketo Engage.
  • Work with the Global MarCom Manager to execute end-to-end projects and ensure timely delivery.
  • Perform keyword research and SEO/PPC optimization to improve campaign performance.
  • Develop and maintain an understanding of global geographies and selling divisions to ensure effective communications campaigns.
Requirements
  • 2-5 years of experience working in Adobe Marketo Engage.
  • Strong project management skills and attention to detail.
  • Excellent organizational skills and ability to work in a fast-paced environment.
  • Digital marketing experience in regulated markets.
  • Ability to work collaboratively with cross-functional teams and build strong relationships with key stakeholders.
Preferred Qualifications
  • Understanding of UX/CX best practices.
  • Digital or brand marketing experience in the Medical Device industry.
  • Strong leadership skills and ability to set goals and provide positive feedback.
  • Strong verbal and written communication skills.


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