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Digital Marketing Manager

1 month ago

austin, United States Center for Child Protection Full time

Center for Child Protection

Job Description


Job Title: Digital Marketing Manager


Supervisor: Chief Marketing Officer


Job Summary:


The Digital Marketing Manager will lead our online presence, responsible for shaping and executing digital strategies and campaigns that connect people with the Center for Child Protection. You’ll take the lead on building awareness, expanding our digital community, and growing the support we need to continue our vision to end the cycle of child abuse.


This position is perfect for a data-driven, creative thinker who thrives in the nonprofit world, loves storytelling, and is passionate about making a tangible difference.


Minimum Qualifications:

5-10 years high-level digital marketing experience

Proficient in Google Analytics, Meta Ads Manager, email marketing

Experience in data tracking and metrics reporting

Strong written and verbal communication skills

Project management experience required

Management/supervisory skills and experience working in a team-based setting required

Project management software experience required

Multi-cultural marketing experience a plus

Must submit portfolio




Key Responsibilities:

Strategic Experience: Collaborates with Chief Marketing Officer and Marketing Managers to develop and implement the digital marketing strategy for multiple categories; community engagement, events/fundraising, direct service, donor development, etc


Content Leadership: Oversee the creation of compelling content that tells our story, showcases impact, and inspires action. Lead the digital marketing calendar, guiding the production and placement of multimedia content (social posts, email, digital ads, video, blog and more) that resonates with our audience.

Social Media Strategy: Own our social media channels and calendar. Develop strategies to build an engaged community, grow followers, grow reach and expertly manage platforms like Facebook, Instagram, LinkedIn, YouTube and X. Create timely, relevant, and impactful content to foster deeper connections with our constituents.

Email & Automation: Design and manage single and automated email marketing workflows to engage a variety of audiences; parents/caretakers, donors, volunteers, and more. Ensure personalized and segmented communications that foster relationships and drive conversions.


SEO/SEM & Web Optimization: Lead efforts to optimize our website and online presence for search engines and user experience. Use data to continuously improve site navigation, content placement, and digital storytelling.

Paid Digital Campaigns: Launch and manage paid media campaigns, including Meta Ads, and other PPC platforms, to attract new supporters, volunteers, prevention training attendees and donors. Ensure campaigns are on-brand, cost-efficient, and delivering ROI.


Data & Analytics: Use analytics tools (Google Analytics, social media insights, etc.) to track, measure, and report on campaign performance and digital KPIs. Provide regular insights on engagement, reach, and growth, using data to inform future strategies.


Budget Management: Lead digital marketing budget planning and allocation to ensure the most impactful use of resources. Monitor spending and adjust as needed to maximize value.


Cross-Department Collaboration: Partner with multiple internal teams to ensure alignment and maximize marketing impact. Work with external vendors, agencies, and freelancers to supplement in-Center capacity.



Additionally:

Maintain a comprehensive knowledge of the mission, core values and vision of the organization and the children’s advocacy model

Attend regular staff meetings and other community meetings as assigned

As needed, provide interview support services via program coverage and volunteer support

Follow Center policies and procedures at all times

Perform other duties as assigned


Physical Requirements:

Reaching --> Occasionally

Handling -- Occasionally

Typing -- Occasionally

Talking -- Frequently

Hearing -- Frequently

Near Acuity --> Frequently

Vision Accommodation --> Occasionally

Color Vision -- Occasionally

Field of Vision --> Occasionally


Strength: Light Work-Lift up to 20 pounds occasionally



Environmental Conditions:

Noise: 3 Moderate



Work Situations:

Dealing with people

Making Judgments/Decisions


FLSA Status: Non-Exempt



Equal Opportunity Employer



This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required by their supervisor.


CACTX designates Children’s Advocacy Centers as an essential employer.