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Director of Marketing

2 months ago

Detroit, United States Progressive Companies Full time

Make an Impact Progressive Companies has a practice-led, client leadership focus that consistently delivers on its brand promise, purpose, and values. The Director of Marketing and Communication is responsible for developing a clear and coordinated approach to strategy, structure, and maintenance of Progressive Companies’ marketing functions. This position directs and manages the activities of the team to support the work, to identify and develop business opportunities, to pursue leads, win new clients, and support and leverage existing client relationships. This role connects Progressive Companies’ expertise with outside resources and opportunities, manages technology resources, and is integral to maintaining the tone and voice of Progressive Companies through communication, materials, and process. Deliver Results Work across the firm to develop and cultivate client relationships, monitor key markets and emerging trends, to support practice and firm goals. Direct the project-specific marketing efforts within the office, including preparation of proposals that are tailored to meet the specific needs of each client. Collaborate with and support Practice Leadership for business development strategic planning, goal setting, and key initiatives for defined markets across geographic areas. Partner and consult with project teams, departments, and leaders to develop strategies, plans, and messaging that support established objectives. Ensure a consistent application of the organization’s brand messages across all communication vehicles, including performance based, sustainable and inclusive design initiatives. Ensure website, marketing materials, advertising, public relations, communications, and corporate stewardship activities are supported and consistent with business development activities. Create, manage, coordinate, and execute long-term strategic communication plans that promote, enhance and protect the organization’s brand and reputation. Develop and oversee external communication plans and pieces, including written publications, video scripts, blogs and other pieces as required. Create compelling storytelling and effective visual communication. Engage with firm vision, develop, and implement new and creative channels and content that supports engagement strategies, company strategies and corporate objectives. Responsible for creating and managing department and project budgets. Engage Marketing & Communications team members through feedback, coaching, and mentoring to provide learning, training, support, and encouragement. Required Qualifications Bachelor’s Degree in Marketing, Journalism, or Communications. 12+ years of professional services marketing experience, preferably in the A/E/C industry with AEC industry knowledge, including an understanding of our market, competitive landscape, and industry trends. 3+ years of management experience with a proven track-record of growing and mentoring staff. Able to travel to other offices and/or client project locations as needed. Preferred Qualifications Master’s Degree in related field. Experience working in a national, multi-office environment. Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Deltek Vision. Experience partnering with colleagues and senior professionals in a matrix organization. People Matter Each individual’s background, knowledge, ability, and experience contributes to strengthening our organization and projects. Our dedication to diversity includes company provided training and education, equitable recruitment, a grassroots employee DEI committee, and robust community partnerships. Progressive Companies is comprised of people with a variety of abilities, races, colors, religions, genders, sexual orientations, national origins, ages, veteran statuses, and more. As an equal opportunity employer, we believe diversity, equity, and inclusion are essential elements of innovative design. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Transforming Spaces. Empowering People. The talented professionals of Progressive Companies are designers of a bold new future, creating high-performance structures and pathways, delivering on today’s needs and preparing for what’s to come. We live by the idea that design isn’t simply about beauty, it’s about improving strategic outcomes—what we call Performance Based Design. Our work spans across the nation, allowing team members to work on a variety of exciting projects and maximize impact as trusted partners to our clients and communities. Sustainable and Inclusive We are dedicated to human-centered, sustainable, and inclusive design practices. We believe diversity, equity, and inclusion are essential to building trust, respect, and truly innovative design making spaces welcoming and accessible to all. Our sustainability approach embraces the AIA 2030 Commitment, together with a range of high performance, restorative, and regenerative strategies with a focus on climate responsive results to maximize positive impact in our industry. Employee Owned We act like owners—because we are. From modest beginnings of four original engineering partners in 1962, to almost 300 architects, engineers, designers, and consultants across multiple regional offices today, the energy, resourcefulness, and entrepreneurial mindset you expect from a CEO come standard with every team member. Culture of Excellence The firm is continually ranked as one of the Best and Brightest Companies to Work For in the Nation, with comprehensive benefits including an award-winning wellness program, hybrid work schedule, summer hours, profit-sharing, and employee stock ownership plan (ESOP). We take our work seriously, but have fun along the way, which fuels the creative spirit and supports a focus on work and life integration. Progressive Companies is committed to development and growth of team members through continuing education, mentorship, growth opportunities, and more. We are dedicated to giving back to our communities, with paid service-learning hours available to every employee and corporate sponsorship for a wide range of community organizations and activities. #J-18808-Ljbffr