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Email Campaign Manager
2 months ago
Based at our San Francisco headquarters, this role sits within the Marketing team and works cross-functionally with teams including digital, creative & editorial, product management, analytics, web merchandising, and email & technology vendors. The ideal candidate will be proactive and organized with strong communication skills, a willingness to work within a highly matrixed organization, and a passion for digital marketing, email marketing, and the customer journey.
Email Program Support
- Conduct competitive research on email programs, bringing new ideas to test and staying on top of current trends and new functionality.
- Brief and kick off updates to evergreen email campaigns, working with Design and Copy, and managing feedback throughout the Creative Review process.
- Partner with Production to QA email campaigns.
- Assist with email channel reporting, especially around high-visibility promotional events.
- Gather and share campaign performance with business partners, including pulling together insights and future opportunities.
- Support ad hoc projects as needed, attending meetings and managing timelines and deliverables.
Loyalty Marketing Optimization
- Brief and kick off creative changes to our Loyalty Program, working with Central Email, Loyalty, and Legal teams.
- Support monthly meetings with the Loyalty team to stay up-to-date on program updates and upcoming initiatives.
- Complete competitive research and stay updated on competitors loyalty programs and their offers and messaging.
Testing and Promotions
- Brief and kick off promotional creative for email, managing feedback and updates.
- Partner with Customer Data & Analytics, Central Email, and Production teams to calendar email promo placements, tests, and targeted campaigns.
- Assist with email channel reporting and share results with business partners.
Qualifications
- Background in email marketing preferred.
- Highly organized, self-motivated, growth-oriented, and eager to learn and jump in as needed.
- Adept in strategic thinking with a passion for innovation and creative problem-solving.
- History of creating effective cross-functional partnerships with various teams.
- Ability to work in a fast-paced environment, handle ambiguity, and prioritize multiple projects.
The target hiring compensation range for this role is $40 to $44/HR. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the worlds biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Were about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.