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Email Marketing Manager

2 months ago

San Juan, United States MarketBullet Full time
Job DescriptionJob Description

About the Role: As the Email Marketing Manager, you will be responsible for developing and executing our email marketing strategies to drive engagement, conversion, and retention. You will play a key role in shaping the voice of our brand through compelling email campaigns, segmenting our audience, and optimizing email performance to meet business objectives.

Key Responsibilities:

  • Develop and implement comprehensive email marketing strategies.
  • Design and execute email campaigns that drive engagement, conversion, and retention.
  • Segment and manage email lists to target specific customer groups effectively.
  • Collaborate with content, design, and product teams to ensure consistency and alignment with overall marketing goals.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Stay up-to-date with the latest trends and best practices in email marketing.

Requirements:

  • Experience in email marketing, preferably in a similar role.
  • Understanding of email marketing platforms and tools (e.g., Mailchimp, HubSpot).
  • Excellent copywriting and communication skills.
  • Ability to analyze data and translate it into actionable insights.
  • Creative mindset with a strong eye for design and attention to detail.
  • Ability to work independently and manage multiple projects simultaneously.

Compensation and Benefits:

  • Competitive salary and performance-based bonuses.
  • Health  insurance.
  • Flexible work schedule and "hybrid" work options.
  • Opportunities for professional development and growth.