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Digital Marketing Manager
1 month ago
Job Description
Job Description
What is it for you:
Nonprofit membership organization founded in 1934 to promote international understanding of the world and its people through hostelling.
Global network offers thousands of hostels in nearly 80 countries.
outstanding benefit packages and a people-first work environment
Stable, growing company with tremendous opportunity for career advancement
Competitive compensation and benefits
Job Type :
Full Time Location :
Chicago, Illinois Pay :
Excellent Job Description
What you will be doing:
Develop a promotion strategy and calendar in lock-step with content and social based on trends and data inclusive of always-on and seasonal tactics.
Build and implement paid media strategies in alignment with HI USA's marketing objectives, encompassing a variety of digital channels.
Conduct extensive research and competitive analysis to identify target audiences, optimal advertising channels, and keywords.
Manage and optimize campaigns, including bid management, audience targeting, creative testing and open rate to build brand awareness and drive interest in HI USA's network of hostels.
Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives.
Facilitate and lead on coordination between the Graphic Design & Brand Manager, the Social Media Manager, and the Content Strategy Manager.
Own the email marketing strategy, including audience growth and segmentation, lifecycle and monthly promotional emails, content and design, deliverability, optimization and compliance with regulations.
Continuously optimize performance marketing campaigns across multiple digital channels, leveraging data-driven insights and A/B testing to enhance effectiveness.
Analyze campaign performance metrics and provide regular reports, insights, and actionable recommendations.
Manage performance marketing budgets effectively, ensuring optimal allocation and ROI across channels and campaigns.
Oversee relationships with external vendors, agencies, and partners involved in digital advertising.
Target a variety of audiences to refine outreach strategy towards underrepresented communities, highlighting our commitment to DEIA.
Experience you will need:
Alignment with HI USA Values and commitment to workplace culture of DEIA.
5+ years of hands-on experience directly developing, implementing, and optimizing paid media campaigns across a variety of channels.
Bachelor’s degree in marketing, advertising, or related field (or equivalent work experience).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in digital marketing tools, such as Google Analytics, Facebook Business Manager, Google Ads, and similar platforms.
A deep understanding of paid social media strategies with a focus on driving conversions.
Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Extensive experience with budget management and campaign performance tracking.
Familiarity with using a CMS, HTML/CSS and design is a plus.
Experience in the hospitality and/or non-profit business is a plus
Our client asked me to submit 3 great people within the next few days. We work directly with the hiring manager and can arrange interviews within a few daysDona Hasan
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