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Digital Marketing Manager
1 month ago
What are we looking for in our Digital Marketing Manager?
Russell Tobin's client, a multinational cybersecurity company is seeking a Digital Marketing Manager to work remotely
Apply Now
Employment Type: Contract/ Remote
Pay rate: $66-$72/hr, DOE
Responsibilities:
- Create, manage, and optimize paid media campaigns across search, social and content syndication e.g. Google Search, LinkedIn
- Partner with analytics team and martech to ensure media connections, tracking, and conversion events are set up properly
- Generate reports detailing campaign performance and key insights for stakeholders
- Provide actionable recommendations based on data analysis to enhance future campaign effectiveness
- Coordinate with external agencies and partners as needed to execute campaigns effectively and on time
- Coordinate with internal teams to determine upcoming campaign, product, and content launches
- Identify new opportunities and innovative tactics to enhance campaign performance
- Assist in tracking marketing budgets and invoices
- Assist in marketing assets management
Requirements:
- Bachelor’s Degree (or equivalent work experience) with ~7+ years of experience in integrated demand and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Strong analytical skills with the ability to extract and interpret data and make data-driven decisions
- Creative thinking and the ability to generate innovative campaign ideas
- Experience with A/B testing and optimization strategies
- Knowledge of SEO, SEM, and other digital marketing channels
- Familiarity with marketing analytics and reporting tools
- Strong cross-functional and agency management
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
#CB
Rate/Salary: $66-$72/hr, DOE