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Digital Marketing and Communications Specialist

1 month ago

Rancho Santa Margarita, United States Moonbeam Studios, Inc. Full time

We are seeking an experienced Digital Marketing and Communications Specialist who is excited to work, passionate about all thing's digital technology – (social media, email marketing, & copy development), and is driven to think outside the box. You will be responsible for planning, implementing, managing, and monitoring social media and email marketing campaigns to drive revenue growth through digital media. This includes designing and executing marketing strategies, managing website content, and producing editorial pieces for various clients. Your goal will be to enhance brand awareness, improve marketing efforts, build community engagement, and increase sales. Following the launch of campaigns, you will analyze data across multiple channels to evaluate performance and inform future strategies. 

  

Digital Marketing Manager requirements and qualifications: 

  • 2-3 years of experience as a Social Media & Email Marketing Specialist or similar role 
  • Experience writing and editing copy for editorial publications or social channels 
  • Proven ability of both technical and creative writing work 
  • Excellent knowledge of Facebook, LinkedIn, Instagram, and other social media best practices 
  • Familiar with web design, website maintenance, & publishing 
  • Understanding of SEO and web traffic metrics 
  • Experience with audience and buyer persona research 
  • Good understanding of social media KPIs 
  • Excellent multitasking skills 
  • Critical thinker and problem-solving skills 
  • Team player who is proactive 
  • Good time-management skills 
  • Great interpersonal, presentation and communication skills 

  

About Us: 

We are a full-service advertising agency with over a combined 40 years of experience in marketing and content creation. With a proven track record of developing iconic breakthrough campaigns, we have worked with a diverse range of clients, from action sports brands to lifestyle influencers and product-centric consumer companies. The team is extremely passionate about advertising, creating, & marketing. 

 

Responsibilities 

  • Maneuver digital marketing campaigns through all areas of the project life cycle 
  • Clearly understand and implement digital marketing campaigns which fit client needs 
  • Provide analytical reporting of campaigns to stakeholders 
  • Write and produce engaging editorial content specifically designed for publication on clients’ websites. 
  • Partner with clients to develop and deliver content and materials that accurately reflect their brand identity and goals. 
  • Maintain regular and clear communication with clients to address their needs, provide updates, and ensure satisfaction. 
  • Analyze current trends on social media and search engines to improve content strategies and publishing behavior. 

 

  

Qualifications 

  • Bachelor's degree or equivalent 
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) 
  • Experience with Sprout Social or equivalent systems 
  • Experience with Wix CMS and blogs. 
  • Experience with SEO and SEM 
  • Experience writing and editing social or editorial copy 
  • Strong written, verbal and collaboration skills