Digital Marketing Insights Manager

1 month ago

Santa Monica, United States TEKsystems Full time

Description:

We are seeking a Manager of Digital Marketing Insights to dive deep into branded platforms, profiles, and communities to develop actionable insights and strategies supporting Originals and the brand. Working with Digital Marketing and Social Media leads, the Manager is responsible for development of digital and social insights including monitoring, reporting, and analyzing performance of content across managed platforms, with an emphasis on social media and emerging digital platforms.

  • Lead planning and execution of social listening and insights projects managing multiple external vendors and services.
  • Monitor organic social activity related to the content, talent, and promotional efforts, by defining and tracking social KPIs providing vital insights to the team, leadership, and stakeholders.
  • Provide analysis of social performance, helping the social media team evaluate campaign performance.
  • Deliver executive-level summary reporting of social media campaign results.
  • Operationalize access to data, dashboards, and critical insights, empowering teams, and key stakeholders to access data and dashboards on-demand.
  • Develop digital marketing Insights including ad-hoc performance insights on specialty campaigns, social synergy activations, digital events, and bespoke content features on the digital marketing platforms.
  • Provide reporting and analysis of competitive set brands and campaigns.
  • Collaborate across the Multiplatform Marketing group to define reporting business requirements to ensure current suite of reporting products are effective for stakeholders.

Additional Skills & Qualifications:

  • 4 year degree preferred
  • Minimum 5 years relevant experience providing digital and social media insights from operations teams to stakeholders with excellent communication and presentation skills acting as subject matter lead
  • Experience producing content for social media platforms or developing consumer-facing digital marketing experiences a plus
  • Detailed understanding of the product landscape for key social insight tools including ListenFirst, Talkwalker, Netbase and similar products with the ability to setup or manage tracking on key platforms
  • Deep understanding of social media metrics beyond the entertainment vertical – platforms include X (Twitter), Instagram, Threads, Facebook, YouTube, and TikTok
  • Proficient in digital marketing and reporting platforms – Adobe Analytics and Google Analytics, Tableau or similar platforms
  • Working knowledge of PowerPoint and Keynote, proficient in excel or similar spreadsheet programs
  • Ability to set and meet deadlines, prioritize multiple projects, and manage external vendors
  • Ability to manage tight turn around with extreme attention to detail on reports

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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