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Strategic Partnership Marketing Specialist

2 months ago


Chicago, United States HUB International Full time

ABOUT US At HUB International, we are a team of entrepreneurs. We believe in empowering our clients, and we do so by protecting businesses and individuals in our local communities. We help businesses evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees. As a global firm, we offer employees resources in both technology and industry expertise, but we still maintain the local flavor of our offices. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence. HUB is the 5th largest global insurance and employee benefits broker, providing a boundaryless array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. With over 17,000 employees in more than 650 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions. VIU by HUB Strategic Partnership Marketing Specialist We are looking for a self-starting individual with generalized marketing/communication experience in a B2B and B2B2C insurance marketing environment to support execution of various marketing strategies. Reporting to the Strategic Partnership Marketing Manager, the Strategic Partnership Marketing Specialist will assist in planning and execution of a coordinated mix of marketing programs to create and accelerate leads and sales on a per partner basis. This role will also be integral to the management of active partners; reporting and analyzing results of partner programs for learning and optimization; as well as various project management. This role will collaborate closely with the Marketing Manager to improve the entire Strategic Partnership marketing ecosystem. POSITION SUMMARY The ideal candidate will have excellent organizational skills, be results driven and have superior attention to detail, especially with marketing. Reporting to the Strategic Partnership Marketing Manager, the Strategic Partnership Marketing Senior Specialist will assist in planning and execution of a coordinated mix of marketing programs to create and accelerate leads and sales on a per partner basis. This role will also be integral to reporting and analyzing results of partner programs for learning and optimization. This position will be working directly with our strategic partners to gain an understanding of their operations to make effective, partner specific marketing recommendations. This is a great position to learn and grow with the company, requiring a unique combination of execution with the goal of growth into strategic planning. RESPONSIBILITIES With leadership from the Marketing Manager, develop comprehensive partner marketing support materials and packages aimed at driving partner-generated leads (B2B2C) including but not limited to: email templates, flyers, postcards, content calendars, social media. Support the development and management of multi-channel marketing campaigns for prospective partners (B2B) including but not limited to: email, webinars, whitepapers, case studies, events/conferences etc. Cultivate strong relationships with internal stakeholders and external partners, to facilitate the development of thought-leadership content. As project execution lead, manage campaign timelines, ensuring adherence to quality standards and streamlining approval processes for efficient campaign execution across B2B and B2B2C initiatives. Assist in guiding creative direction for various online channels, including email, social media, web/banner ads, and search, to enhance brand visibility and drive engagement within both B2B and B2B2C segments. Conduct in-depth analysis and reporting on campaign performance, identifying opportunities for optimization and refinement within the B2B and B2B2C landscapes. Collaborate with digital, partner, and product marketing teams to identify partner product offerings and technical requirements for marketing automation functionality. Research and share industry trends with the team in an effort to improve efficiency and provide creative solutions QUALIFICATIONS Bachelor’s degree required in Business, Marketing, Communications Minimum of 3 years of experience in a corporate or agency environment Organizational skills to manage multiple projects with successful execution Ability to advise and influence stakeholders and business partners with presentation skills, analytics, reasoning and relationship building Detail-oriented and the ability to multi-task under tight deadlines Curious about the “bigger picture” and how to make larger impacts across different parts of Strategic Partnerships processes Self-motivated with a positive attitude who thrives in a fast-paced environment and can react to changing priorities. Learns quickly and efficiently and can work both independently and as part of a team. General knowledge of marketing tools and programs such as how to effectively equip partners for amplification of a program and how to directly engage end consumers Proficient with Microsoft Office Working knowledge of project management, Customer Relationship Management platforms (Microsoft Dynamics or equivalent), analytics platforms and Miro preferred JOIN OUR TEAM Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.

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