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Digital Marketing Specialist

2 months ago

New York, United States Index Exchange Full time
About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world's largest brands to ensure a quality experience for consumers.

We're a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we're committed to upholding the integrity of the programmatic ecosystem at large.

What's it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We're built on our core values and live them each day. They're not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we're looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

Index Exchange is seeking a Digital Marketing Specialist to support the company's global digital operations. Reporting to the Manager, Digital Marketing, and based in NYC, you'll be responsible for executing marketing emails, nurture programs, webinars, website publishing updates, and various campaign tactics within the scope of marketing operations, with the goal of enhancing awareness and demand generation.

What We're Looking For:
  • A tech-savvy, detail-oriented problem solver with a natural curiosity and a passion for digital marketing
  • A highly organized team player with the ability to work cross-functionally across a diverse group of stakeholders, including international teams, employer brand, product marketing, and CRM operations
  • Hands-on experience with email marketing and marketing automation
  • Strong knowledge of website content management, online publishing, SEO, channel management, and digital marketing best practices
  • Familiarity with analytics concepts, metrics, digital KPIs, and how to use them to optimize tactics and drive impact and ROI
  • Strong project manager; experience in Jira, Trello, or project management tools a plus
  • Support for new Centralized Account Management team with a view to rolling out scaled, account-based marketing
Here's What You'll be Doing:
  • Execute digital marketing tactics across our owned platforms and channels, including website, email, and social
  • Test, build, and optimize B2B emails, nurture programs, and drip campaigns using Marketo
  • Monitor and maintain cleanliness of prospect and customer data in Marketo
  • Perform website content updates, including blog posts, evergreen content, and campaign landing pages
  • Optimize existing website content, ensuring it adheres to SEO best practices
  • Partner with international and translation teams to ensure global content quality and consistency
  • Partner with third-party agencies and development teams to ensure smooth running of our digital operations
Here's What You Need:
  • 3+ years of experience with digital marketing planning and execution
  • Hands-on experience with marketing automation and CRM
  • Good understanding of email deliverability requirements, processes, and email data privacy regulations
  • Experience with website content management systems (CMS) and tools, such as WordPress
  • Superior attention to detail
  • Good understanding of SEO
  • Experience using a broad set of marketing and project management tools, such as Jira, Confluence, and Trello
  • Ability to multitask in a fast-paced environment while maintaining tight deadlines
  • Positive, can-do, self-starter attitude
  • Ability to work cross-functionally across multiple teams
  • Exceptional organizational and project management skills
  • Desire to remain informed about emerging digital trends
The base salary for this role is USD 60,000 to 99,000. The total compensation package may vary depending on job related knowledge, skills and experience.

Why You'll Love Working Here:
  • Comprehensive health, dental, and vision plans at no cost to you
  • Time off and flexible work schedules
  • Retirement plan with a 5% company match
  • Stock options and equity packages
  • Generous parental leave
  • Monthly wellness stipend plus fitness discounts and quarterly wellness group activities
  • Community engagement opportunities and donation-matching program
  • Annual virtual company retreats and regular community-led team events
  • One day off per year to volunteer
  • A workplace that supports a diverse, equitable, and inclusive environment - learn more here

Notification

Index Exchange is aware that there have been recent scams directed toward candidates regarding job interviews and offers.

Please be vigilant and do not accept interview requests, job offers, or other hiring-related documents from anyone other than our dedicated recruitment team, from the domain of @indexexchange.com. Our interview process consists of several steps, including phone screens and video interviews. We do not conduct interviews via an email questionnaire or request money at any point in the process.

We remain dedicated to resolving this matter and we appreciate your support.

Equal employment opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification-diversity is the human experience. For those who show grit, passion, and humility-Index will welcome you.

Accessibility for applicants with disabilities

Index Exchange is committed to working with and providing access and reasonable accommodations to applicants with disabilities. Please let us know if you'd like to request a reasonable accommodation.

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