Digital Marketing Strategist

3 weeks ago

New York, United States Solana Talent Group Full time
Job DescriptionJob Description
About the Opportunity
Experience-Interaction is a digital-first, full-funnel marketing agency that delivers strategy, creative services and technology solutions to drive brands forward. They believe successful work is born from clear communication, critical thinking, and nimble execution. They work in collaboration with brands to develop digital ecosystems that inspire, engage and perform.
The Digital Marketing Strategist holds a digital-first mindset and is focused on ideation, problem-solving, and execution of both short and longer-term strategies that solve our clients digital marketing challenges. They have a history of developing and executing successful strategic digital marketing programs.
This person is interested in consumer behavior and new technologies bringing a unique voice and perspective to their work. They’re strategic thinkers with a deep understanding of today’s top digital marketing, CRM and DTC/eCommerce best practices. In this role, they are responsible for providing strategic direction to the internal team, developing comprehensive marketing strategies, and managing digital marketing executions across web/CRO, CRM/email and search.
Campaign Strategy and Oversight:
  • Partner with the account team to understand client challenges and goals, providing short and long term plans.
  • Lead the digital marketing team in crafting integrated, full-funnel digital marketing strategies and performance plans that build brand experiences and drive business growth for our clients online.
  • Define customer journeys and touchpoints to inform creative direction and content that drives audiences down the digital funnel to conversion, with a focus on data capture and activation.
  • Work closely with other digital marketing specialists to ensure content creation is supported by SEO/SEM optimization, social and web strategy.
  • Collaborate with creative leads to ensure our creative output is delivering on our strategy and is setting our clients up for success.
eCommerce:
  • Apply and stay up-to-date on eComm best practices to help guide experience design and UX, feature enhancements, product assortment management, and tracking/analytics across digital properties with the goal of optimizing for conversion.
  • Partner with Digital Analytics Specialists and web experience leads to stay informed of site health and performance, monitoring KPI’s and giving recommendations to optimize conversion rate.
  • Oversee and support activation of key tent-pole campaigns and initiatives including implementation of DTC product launches, partnerships and more
  • Participation in real-time client “go-live” sessions and serve as subject matter expertise and tech liaison during web launches.
KEY TRAITS WE LOOK FOR
  • Thought leader who brings big ideas & backs them up with data
  • Internal partner to the account team who takes ownership
  • Problem solver who uses critical thinking to remove roadblocks
  • Effective deck builder who can deliver a well told story
  • Strong, client facing, communicator.
  • Deep understanding of, and passion for digital marketing.
  • Analytical with the ability to translate data, insights, and business decisions into action.
  • Proven ability to work in a fast-paced environment.
  • Poise and confidence to professionally interact with all levels of leadership, internal teams and external stakeholders.
  • Must be able to articulate complex subject matter in a straightforward, concise, and easily digestible manner for a broad audience.
  • An innovative out of the box thinker excited to tackle new challenges.
IDEAL EXPERIENCE
  • 4+ years of digital marketing experience, preferably within a digital agency working across multiple brands
  • Experience leading strategy, implementation and reporting on CRM-driven campaigns
  • Knowledge or experience working in Klaviyo or a comparable CRM platform
  • Experience in Shopify, Wordpress, or other comparable CMS platforms
  • Experience and proficiency in working with Google Analytics and other data analytics tools
  • Bachelor’s degree or higher in Business, Marketing, or other related field

BENEFITS
  • Medical, dental vision and life insurance
  • 401K match after 3 months of employment
  • Bonus PTO days to celebrate the day you were born, volunteering and personal wellness
  • Referral Bonuses
  • Remote work options for all employees

Equal Employment Opportunity Statement
Solana Talent Group and all our clients are equal employment opportunities (EEO) to all aicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, our clients comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Solana Talent Group is a proud promoter of employment opportunities to our Military and Veterans.

About Solana Talent Group.
Solana Talent Group is a true strategic partner in all aspects of search and placement. We bring a wealth of knowledge and success in placing candidates into positions from entry to the C-Level. It is our passion for search and career placement that really sets us apart. Our goal is to provide a quality hiring and onboarding process to every one of our candidates. We will be your advocate from your first interview screen until the day you begin your new opportunity. It is imperative to us that your first experience with our client is a positive one.

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